If you are a local business and have not positioned yourself on Google My Business yet, these 3 things are most important to address when you get your business out there on Google.
1) Get Your Business Correctly Verified:
Google has introduced a system of verifying your business address and phone no. as a part of a cleanup mission that they have started because in the past lot of cases were bogus or false business had been set up on phone numbers e-mail addresses.
And it’s really kind of given such a bad name because of wrong businesses being shown up and then customers are complaining that they are not able to reach the right place.
Therefore, this verification of an address and phone number is extremely crucial and make sure you have your address and phone number very correctly put up and then using the verification process get your business verified immediately.
In fact we have a video created specifically for this https://youtu.be/FPVfqJkcHsk, so do check the video link and get your business verified right away.
Have multiple locations? No worries, you can add up to 18 locations in one Google My Business Account. So, go ahead and add all those addresses. Make sure you verify and they are absolutely correct. Why? Because once they’re verified it is going to be attached to your business and most importantly once they’re published on Google, customers are going to use them to reach our place. To ensure they’re as accurate and as direct as possible. So that customers can reach your place.
2) Complete Your Business Profile:
Google has created enough sections for you to fill up as much information about their business as possible. Not just to assist the customer but also help their backend to really map your business to people in the search so that the relevancy is very high.
For example, there filters like Women only business or assistance for disabled people.
Isn’t that fantastic? It’s a real indicator for the customer they know what to expect when they walk into your store. So make sure. You have all those more details filled up don’t leave anything blank, put in your working hours, services & make sure you have some keywords in place when you’re putting the description. Very powerful, fill up everything
3) Connect Visually:
Google My Business has a section where you can add photos of products and services. Make sure you really upload photographs of your store to give the users connect and they know what to expect when they reach your store. Give them an idea of their products and services. Most importantly fill in as much information can as much as possible.
Because you want to map it with search as well because you want Google to really map your services that people are searching for you or searching for products or services.
Another important aspect is when customers come in to make sure they give you a review. Google is geo-targeting reviews. This is another of their filters to ensure correct reviews are given and not bogus ones. This means that when you give a review via a mobile, using their GPS they can really map whether you are actually at the store and not at other place or you are paid to get a review.
So using this geo-mapping they can really establish which reviews are genuine and which are no. Isn’t that fantastic? So make sure you encourage all your visitors/customers to give you feedback when they’re visiting your store.
So these are my 3 suggestions to get you to Google my business page really active and ready for search when customers are looking for your services.
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