decade has been a decade of dynamic disruption where a number of technologies
came forward and took the center stage. Several organizations also adopted new
age mechanisms to kick start their transformative journey. In the last few
years, digital transformation has become the core for almost all tech-based and
some not too tech-savvy organizations as well. In this digital race, to stay
ahead, they are incorporating numerous tricks and techniques not just to outdo
their contemporaries but to surpass their traditional and uninteresting mode of
As we have entered into a new decade, industry along with
industry experts have started predicting how digital transformation will cause
disruption in 2020 and beyond. Here is the list of top digital transformation
trends that are more likely to shine this year.
• Consumer Experience • Analytics: A Competitive Edge • AI at the Forefront of Digital Transformation • Growing Importance of Mergers and Acquisition Activities • Relevance of APIs in Business Performance
Happy New Year! 2020 marks the beginning of the new decade- full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalised Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.
Question: Moving ahead, how can businesses bring in “PCX” Personalised Customer Experience in their marketing & sales? Answer: 2020 Year Of O2O. O2O means Online to offline & vice versa Or Omnichannel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any date. 20 age group move to 40 age grp move to 60 with changing pattern. Hence the biz using O2O approach you can ensure-
Building Sales 2. Building Relationships 3. Establish Future Requirements Across this wide spectrum of an audience for sustainable growth.
Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach? Check out a business case study for each of these values with the O2O approach.
——-Case Study: Building Relationships—– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore the requirements with what their business was doing earlier are miss matching. To watch detail case study click on this link https://youtu.be/bf07b8oRf6o
——-Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O? To watch detail case study click on this link https://youtu.be/S9fwhQpprBs
—–Case Study: Building Sales This is an online portal, who deals with 2 & 4 wheeler spare parts. To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw Note: Please evaluate offline online for each category & build “PCX”.
https://www.zoomyourbusiness.online/wp-content/uploads/2020/01/5.png7201280adminhttps://www.zoomyourbusiness.online/wp-content/uploads/2018/05/logo-color-big.pngadmin2020-01-15 12:26:152020-01-15 12:58:30Happy New Year 2020 - Future Of Customer Experience Is O2O
Apple easy, Google
fast: The experience management culture
Technology has taken centre stage in the success of
companies today. With the likes of Uber, Amazon, and Deliveroo changing the way
we live, shop, work and consume content, innovation is happening faster than
ever before. In light of economic uncertainty, it’s become even more vital for
businesses to deploy cutting-edge technology to maintain competitiveness.
the course of the next year, board-level conversations will be dominated by
ways to ensure a seamless customer experience, formulating tactics to embrace
disruptive technologies, as well as grappling with the implications of the
Digital disruption is affecting nearly all businesses: Consumers can now order a meal, book a taxi and do their shopping with a few clicks of a button, without even leaving their living rooms. As a result, customers are increasingly expecting services to be ‘Apple Easy’ and ‘Google Fast’ in all aspects of their lives, demanding quick and seamless experiences across the board.
Customer experience management will continue to be a driver of success across all sectors in 2020. For many organizations, this means going back to the drawing board and incorporating customer-centricity at the core of their business models. As digitally native brands take a data-driven approach to provide frictionless experiences, customers will no longer tolerate dated technology with legacy systems and antiquated processes.
In the retail sector for instance, roughly 93 percent of UK internet users are expected to do online shopping by 2021, the highest online shopping penetration rate in Europe. However, as the e-commerce market becomes increasingly saturated, and the high street continues to decline, customer experience will be the central factor to help incumbent brands cut through the noise in the market.
management extends beyond the end user to include other important stakeholders
such as suppliers, partners and employees. Over the next 12 months, companies
will increasingly need to acknowledge the need for a close link between good
employee experience and exceptional customer service.
and retaining employees requires a big shift in company culture. A data
scientist might choose to work in Silicon Valley not just for the financial
benefits but for the culture of innovation it fosters and the opportunities to
This results in companies such as Facebook and Uber – already excelling at customer experience – attracting the best talent. To avoid this brain drain, companies must look to emulate this culture and provide similar opportunities on this side of the pond, creating a superior experience for their employees. Read More
https://www.zoomyourbusiness.online/wp-content/uploads/2019/12/NEW-Year-Jan-2020-Final-2.jpg7681024adminhttps://www.zoomyourbusiness.online/wp-content/uploads/2018/05/logo-color-big.pngadmin2019-12-31 12:01:082020-01-01 06:21:54Uber Yourself Or Get Kodaked...
good view from Eric Enge on how Google is improving its search result
quality with Rankbrain – its newish AI powerered algorithm.
However, and it’s a big however, 50% of new millennials don’t
use search at all – they are simply told stuff by other people – combined with
AI assistants like SIRI and Google NOW being pre-emptive. . . search may
actually be decreasing. . .
From Fast company: “A
new study offers a peek behind the scenes at how Google structures its search
results. The study focuses on how Google’s RankBrain algorithm, which was first
announced in October 2015, parses the English language. It’s one of the most
detailed efforts to understand the algorithm to date.
“Google improved in about 55% of the
queries that they didn’t understand back in July of 2015,” study author Eric
Enge told Fast Company. “Honestly, I think that’s pretty amazing.”
Enge, who works for marketing
consulting firm Stone Temple, focused on how RankBrain works compared to other
Google machine learning products. He then made inferences on RankBrain’s
behavior and results, which is something Google has not extensively discussed
In order to conduct the study, Stone
Temple compared a sample set of 1.4 million pre-RankBrain queries to Google’s
current search engine. They then analyzed a small remnant of search queries
from the older set for which Google didn’t provide appropriate results.
After the launch of RankBrain, 54.6%
of search queries that previously returned irrelevant results began returning
Some of these hard-to-resolve
searches included queries like “What is low in the army” (Where the searcher is
believed to have been searching for “what is low rank in the army”) and “Why
are PDFs so weak” (Which, in the older version, first showed PDFs with the word
“weak” rather than results about the security of PDF files). Stone Temple also
saw what appear to be improvements surrounding specific phrases like “What is,”
“Who is,” and “Where is.”
“We also found certain specific
classes of phrases they handle better,” Enge said. These certain misspellings,
such as when users misspell “Qatar” (the country) as “Cutter.”
One of the things Enge emphasized in
the report is that he believes RankBrain has a negligible effect on SEO. He
writes that it “simply (does) a better job of matching user queries with your
web pages, so you’d arguably be less dependent on having all the words from the
user query on your page.” The biggest changes from RankBrain, he added, have to
do with increasing search quality and creating a likely framework for Google to
apply further machine learning improvements to its search engine”
https://www.zoomyourbusiness.online/wp-content/uploads/2019/11/Nov-2019-Exploration-2-1.jpg7681024adminhttps://www.zoomyourbusiness.online/wp-content/uploads/2018/05/logo-color-big.pngadmin2019-11-26 13:40:322019-11-26 13:40:35How AI is Disrupting Google Search?
Here are the top 5 suggestions: 1. Define your SEO objectives? – Traffic, Lead Generation, Branding 2. Based on the objective – choose the right keywords to focus. 3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action. 4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics) 5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives. Money Keyword video link: https://youtu.be/pXo2SWq6b8k
Share your feedback & if you have any other challenges
or questions on taking your business online write to us in comments or email us
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SEO is about planning your website’s messaging with the audience and search engines together. Creating a communication strategy for your online business is by far the most critical part of your online marketing efforts. SEO is a small part of this. With SEO Content you want to:
Address the audience you are talking to (what they are searching, finding or exploring) as opposed to what you have to offer
Address the search engines telling them you have solid, relevant and useful content for visitors to look at. (This is the big change since a few years – keyword stuffing, keyword frequency, word limits, etc are all passe now) Content that is appreciated by viewers is automatically appreciated by the search engines (it is not the other way round as widely believed)
Interact and Engage your reader/viewer. Write (as if you are talking) to your viewer naturally. The higher the engagement, the better your SEO.
Get your viewers to share your content with others too. These are powerful signals for search engines to know your content is not just helpful for people viewing them but they are referring them to others too.
https://www.zoomyourbusiness.online/wp-content/uploads/2019/09/013-integrate-SEO-into-your-content.png7201280adminhttps://www.zoomyourbusiness.online/wp-content/uploads/2018/05/logo-color-big.pngadmin2019-09-11 15:00:212019-09-21 13:26:245 Aspects To Integrate SEO Into Website Content Strategy
Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.
Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?
Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.
However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.
It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.
If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.
Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.
Answer: This has happened because of the issues from both sides
a) Customer side since the vision not clear & unaware of how to plan it correctly.
b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.
Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.
Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?
Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.
So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.
But by saying that you would like to pay later it’s like you do not trust your agency.
And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.
I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.
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Below is brief about the answer to the question.For detail explanation please watch the video.
Any keyword that generates a relevant click through to your page is a money keyword.
This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.
However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.
Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.
Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.
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In this ever-changing online world where things changed over six months. What approach should be taken to be able to grow the online business sustainability?
interesting question and to that my answer was If we takes care of
these 3 aspects, we would be able to build a sustainable and stable
business over the long term. Let’s see what they are.
1. Intent: In the online world, a billion searches are happening every day for
various reasons. For example, you are an online store selling mobile
phones what could be the more pertinent search for you? An iPhone
history our latest iPhone X Model which is more relevant for you? The
second one Right? Which means understanding the context of what that
search is so important for your business.
Because if I were to
optimize for iPhone history which has been searched 10K times. It’s not
going to bring your business. It just going to bring me traffic where
people are trying to search for the iPhone history.
people to buy from you, Right? Therefore, capture the intent of the
keywords being typed in and then optimize your online presence for that
intent. That will always deliver relevant traffic for you and relevant
traffic means business.
2) Content: Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself. If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.
3) Engagement & Enablement: The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.
once you’ve got him engaged you have to be able to give him the power to
make those buying decisions and to be able to simplify his buying
experience. So you have an e-commerce facility on your website so he can
make that purchase decision. You have a facility where he can request a
quote, he can compare models, and you can give him offerings of
accessories along with his purchases. All that is enablement for the customer to make that buying decision.
So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT
of whatever happens in the online world, technology will change, the
competition will increase, and search engines will go up and down. But
you are directly targeting the customer. If we do that then that is no
harm to business your business would always remain stably sustainable.
Yes, you will have to make those changes. You will have to adapt to
changing new technology and environment.
But the primary focus is
the customer. So if you really understand your customer, you will be
able to deliver long term business for your customers and grow your
I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.
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In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?
Keyword stuffing doomsday for your online presence. The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next. Are we still teaching the millennial gen to create content by stuffing keywords? Let’s please move in the right direction.
To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).
You should focus on: Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content) Understand how search engines read your content? Your Meta content? Learn this thoroughly Shift focus from search engine to your visitor/reader. That paradigm shift is needed. Believe that helps!