Here are the top 5 suggestions: 1. Define your SEO objectives? – Traffic, Lead Generation, Branding 2. Based on the objective – choose the right keywords to focus. 3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action. 4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics) 5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives. Money Keyword video link: https://youtu.be/pXo2SWq6b8k
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In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
If you are trying to break the rules, then your marketing results will plummet.
But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?
With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:
Assume Your Use is Not Covered by Fair Use
Make Sure You Own It (or Have Permission to Use It) before You PublishIt
Don’t Fight the DMCA, Understand It and Abide by It
Beware of Creative Commons
Get Federal Copyright Registration for Your Creative Work
These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:
1. Assume Your Use is Not Covered by Fair Use:
Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.
Ask yourself these four questions before you deem your use of someone else’s creativity:
What is the purpose and character of the use of the work?
What is the nature of the copyrighted work?
What part of the work was used compared to the whole?
What is the effect of the use of the work on the potential value or market of the original copyrighted work?
2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:
Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more
Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.
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In most cases cusotmers say well, this is online right, so anybody can come & see my website.
Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?
There are 3 ways How You Can Define Your Online Audience? Let’s get started
1) Know Thy Business:
Treat your audience as if you are sitting right in front of customer across the table.
So if you customer is sitting across, before he makes buying decision. Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?
You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.
Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them. Because, make no mistake your customers are looking at solutions on the web not searching for random website.
2) Purpose Of Your Audience:
Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.
Is he coming for information?
Is he coming to take some action? Or
Is he coming to make some transaction? May buying from your store.
That purpose will be very clearly identified, established & presented to your customer.
Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.
Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.
3) Audience Demography:
This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.
Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?
So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial. So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.
https://www.zoomyourbusiness.online/wp-content/uploads/2019/08/29-3-Steps-For-Defining-Online-Audience.png7201280adminhttps://www.zoomyourbusiness.online/wp-content/uploads/2018/05/logo-color-big.pngadmin2019-08-16 16:00:272019-08-16 09:46:38How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?
So in this video we are going to see 3 Important Considerations That Your Business Should Take When Planning For Their Online or SEO Campaigns.
Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?
Establish Your Business Goals Very Clearly
For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided. Best way would be to clearly define your business goals up front. Are you looking to ? • Generate leads or traffic more subscribers by creating a bigger outreach or • Trying to build a very solid online brand. Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.
2. Adapting to technology and marketplace changes along the way Now what I mean by this is once the campaign is rolled out many businesses fall into the trap of being very rigid and following it very religiously which is good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.
The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.
3. Budget for winners Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.
For e.g. Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.
So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.
If you have any questions or queries please write to us on the email id mentioned on the screen.
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