In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?
Before we answer “How”, we would need to start by answering “WHY?
Why do you want traffic to your website?
Leads and Sales/Subscribers
Based on answers to those points – a strategy can be formulated to attract traffic for your website.
In any case please develop profiling of audience you’d like to address/target
• Value Aspects
What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?
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