Trying really hard but getting junk leads for your business using SEO?
Join me to understand 3 reasons why this could be happening?
Reason #1: Incorrect Audience Profiling
This generally happens when we target Google rankings and traffic as key metrics in our campaigns. The focus is on numbers rather than quality.
What would you prefer? Handling 15 targeted enquiries or 150 sales calls from all over the park? Imagine marketing a 500 ltr water cooler to an organization of over 5000 employees OR Marketing a 50 KVA UPS to companies with less than 25 computer systems? by optimizing terms like “best water coolers” or “UPS power for your business”.
Its not going to work right? Although you may receive enquiries, get into meetings, make presentations but there is big mismatch in your offering vs the requirement conceptually.
Remember: Get your audience right. Don’t go for traffic. Go for customers.
Reason #2: Are you Engaging your customer enough?
Most websites often carry “information” about themselves, their services and offerings, etc. The customer is frankly least interested in knowing about you (at this stage atleast). Instead he is looking for
1.What is in it for him?”
2.Should he spend a couple of minutes of his valuable time reading what you have to offer?
3.Is there something different to offer? Something that matches his requirements?
4.Can he ask questions to you? Does he feel confident about you? Does he feel safe dealing with you?
All this forms part of user engagement which is extremely critical to make that connect.
Please evaluate your online presence on these factors. Extremely crucial. There are a lot of sophisticated tools out there to help you with this analysis.
Remember: An engaged customer buys and stays with you.
Reason #3: Inconsistency in marketing and/or too much chop-n-change approach.
Just when your campaigns are about to deliver some meaningful responses, you feel this isn’t working well and decide to change approach or methodology.
Sounds familiar? Inconsistency is a big let-down in many marketing campaigns across the globe. If planned well, then make sure you stick to it and keep going.
You may ofcourse tweak and adjust according to your analytics, but don’t deviate too much or stop it completely.
Remember: Plan well and then be patient enough to see results coming in.
What are your reasons? Would you like to discuss?
Do send in your messages/comments to firstname.lastname@example.org and I will touch base with you to discuss with you.
ZoomYourTraffic Web Solutions