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How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

1) Our biggest learning in this exercise was our findings that
“People now prefer to read messages via WhatsApp over email.”
That’s a very important and critical input for our business. e-Mail is generally confined to laptops and office-based scenarios whereas  WhatsApp is a mobile-driven messaging system and in today’s world when people are on the move all the time, communication on the fly is very important.
Therefore this transition was definitely not unexpected. But now once we’ve realized through our campaigns it makes a hell of a lot more important that we really focus on this aspect and start building our messaging which is more of WhatsApp oriented which will really deliver on time and reach the customer’s inbox right away.
2) The second most important observation that we found on WhatsApp was “The messaging was more direct as opposed to email which was more indirect.”
What I mean by direct messaging was the responses were more in terms of decision making or action-oriented. For example: let’s meet or lets discuss on a call or when can we start with this project or when can we connect to discuss this further. Whereas on e-mail it was more of OK send us more information. Can you send me some examples of your work? So these are more indirect.
So with WhatsApp what the observed was people were more eager, more action-oriented when it came to messaging via this medium. Therefore it also helped us in speeding up communication and decisions on projects. Isn’t that powerful?
3) The very fascinating aspect of WhatsApp is it’s ability to immediately notify you that whether your messages have been sent, whether they’ve been received and when that read using those gray and blue checkmarks, right?
Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when it’s been read, who is reading it. And then you can realign or re-categorize your content to send out specific content to specific groups at specific times so that you can really develop an engagement and again improve on your decision making Get your customers so engage they want to talk to you.
So using this WhatsApp platform we have were able to understand and learn a lot of things.
The learning is always on and you are really learning new fascinating aspects using this program which we will keep on sharing with you in the coming days and months.
If you have any questions or suggestions for us, please write to us on the email @ business@zoomyourtraffic.com or in the comments section below.
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3 Insights To Follow While Evaluating SEO Pricing Plans

3 Insights To Follow While Evaluating SEO Pricing Plans

Hello everyone.
Are you trying to start SEO program and evaluating different pricing plans from other agencies?
Then in this video, I’m going to give you insights or 3 don’ts that you should follow when you are evaluating SEO pricing plans. Let’s get started.
1) Do not compromise on the goals or the objectives that we have set for the program. Because if you do for the sake of saving cost and money then eventually it’s not going to give you the right inputs and it’s going to leave everyone disappointment.
Therefore without compromising on the goals you need to work how on SEO agreements in such a way that your costs are correctly planned and the goals are eventually staged probably to meet up your long term goals.
So therefore do not compromise is the first mantra.
2) Do not divide overall pricing of the project by the number of months.
For example if someone is bidding you for say one lakh rupees for a year SEO then it comes to on how much 8.5K rupees a month. Do not calculate this way. Most SEO agencies need more money upfront to initiate their programs to be able to deliver on the longer-term goals that we have set for you.
Therefore dividing like this or creating agreements where you are paying monthly should be avoided. I would not say no, but it should be a avoided because it’s not going to help the SEO company really put in right efforts nor is it going to help you to see the kind of results that you want from them. Therefore please avoid dividing it on a monthly basis.
It’s good for budgeting yeah, I’m sure it’s definitely important as a budgeting aspect. But from the value & results aspect of this SEO program. This should be a avoided.
3) Most important one, do not bargain or do not trust SEO agency who I’m just trying to make ways in trying to match your budgetary constraints saying that, ok if this is your budget let’s try and manage it in this one we will try and do it in this one. The sales talk alright?
So if agencies are trying to work this out I think it’s a very important cautionary signal for you to stay away from such agency. If the agency is very clear & knows what it wants to deliver for you in terms of delivering value for you, then agencies will not negotiate, they will definitely towards staging it in such a way that the budgetary constraints and the goals are met over a period of time. But just to make everyone happy just to make sure that the budgets are matched I think getting into that kind of a bargaining mode SEO agencies are really hurting the marketplace. So to complete their sales goals if SEO agencies are getting into these games do not get into that trap don’t fall into that trap. Be very clear of what your goals are and evaluate the agency very carefully before you make that decision.
So these were my 3 don’t for businesses who are looking to negotiate a SEO deal or online marketing deals with third party agencies for their promotion. I’m sure there are more and you may have a lot of questions for us.
One last pasting comment evaluate your SEO agencies carefully, but once you have understood their functionality, once the trust has been built, once you are clear that your vision and their vision for your business is clear then making that beginning is very important. I see a lot of companies getting stuck and I’ve seen so many cases but businesses have said, oh yeah we are ready we understand your vision & are very clear. We know you can deliver for us but we are not in the position to start because of monetary constraints because of budget constraints. So this is where businesses really need to think or probably understand that the right investments at the right time and starting at the right time is going to bring them a lot of value and grow their business fast.
Share your feedback & queries in comments or email us @amod@zoomyourtraffic.com
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Already Have Agency Working On Website SEO But Not Getting Right Results?

This blog is written on the basis of LIVE talk session, in which prospect client asks some questions and the answers given by ZYT expert and the questions are:

Prospect Client Questions:

  1. Already an SEO agency is working on my website, how can ZYT services help me?
  2. What would be your role?”

ZYT Expert Answering:

Let me give you a quick brief about ZoomYourTraffic Webs Solutions. Our expertise is in online strategy & analytics more than SEO execution.

So if you already have a team who could execute all the suggested changes in the evaluation report would be best.

How we can help is we can create an online marketing plan & roadmap for the entire 12 months.

Also, help on what things to do, when to do & further in analytics. Whether whatever things had been done they are working or not, if not working what is plan B, if that is not working what is plan C. So we help businesses this way.

Most of our customers have in-house team, so we help them creating marketing plans, strategizing for them, ensuring that goals are met & do whatever is required to reach that goal with analytics.

Prospect:

Ok Ok, probably maybe I will ask you to start working on those lines, meanwhile, let me check out what are the possibilities of execution of these changes that you are talking about & prepare a roadmap.

ZYT Expert: Sure.

Hope this session was helpful to you.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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Trach traffic and leads from google

How To Track Visitors Coming To Your Website From Google & Other Search Engines?

In this #TechKnow Blog you will know about how to track traffic and leads from Google:

Question:

How can I track the number of people that are visiting my website from search engine?

Below is brief about the answer to the question.
For detail explanation please watch the video.

Answer this question:

The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.

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How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?

Who is your online audience?

In most cases cusotmers say well, this is online right, so anybody can come & see my website.

Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?

There are 3 ways How You Can Define Your Online Audience?
Let’s get start
ed

1) Know Thy Business:

Treat your audience as if you are sitting right in front of customer across the table.

So if you customer is sitting across, before he makes buying decision.
Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?

You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.

Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them.
Because, make no mistake your customers are looking at solutions on the web not searching for random website.

2) Purpose Of Your Audience:

Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.

  • Is he coming for information?
  • Is he coming to take some action? Or
  • Is he coming to make some transaction? May buying from your store.

That purpose will be very clearly identified, established & presented to your customer.

Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.

Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.

3) Audience Demography:

This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.

Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?

So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial.
So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.

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Money Keyword in SEO

Money Keywords In SEO – What Are These And How To Identify Paying Visitors?

Question:

What are the money keywords in SEO?

Answer:

Below is brief about the answer to the question.For detail explanation please watch the video.

Any keyword that generates a relevant click through to your page is a money keyword.

This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.

However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.

Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.

Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.

Hope this blog was helpful to you.

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How To Build An Online Business Sustainable Long Term With Changing Technology?

In this ever-changing online world where things changed over six months.
What approach should be taken to be able to grow the online business sustainability?

Very interesting question and to that my answer was If we takes care of these 3 aspects, we would be able to build a sustainable and stable business over the long term.
Let’s see what they are.

1. Intent:
In the online world, a billion searches are happening every day for various reasons. For example, you are an online store selling mobile phones what could be the more pertinent search for you? An iPhone history our latest iPhone X Model which is more relevant for you? The second one Right? Which means understanding the context of what that search is so important for your business.

Because if I were to optimize for iPhone history which has been searched 10K times. It’s not going to bring your business. It just going to bring me traffic where people are trying to search for the iPhone history.

You want people to buy from you, Right? Therefore, capture the intent of the keywords being typed in and then optimize your online presence for that intent. That will always deliver relevant traffic for you and relevant traffic means business.

2) Content:
Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself.
If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.

3) Engagement & Enablement:
The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.

And once you’ve got him engaged you have to be able to give him the power to make those buying decisions and to be able to simplify his buying experience. So you have an e-commerce facility on your website so he can make that purchase decision. You have a facility where he can request a quote, he can compare models, and you can give him offerings of accessories along with his purchases.
All that is enablement for the customer to make that buying decision.

So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT

Irrespective of whatever happens in the online world, technology will change, the competition will increase, and search engines will go up and down. But you are directly targeting the customer. If we do that then that is no harm to business your business would always remain stably sustainable. Yes, you will have to make those changes. You will have to adapt to changing new technology and environment.

But the primary focus is the customer. So if you really understand your customer, you will be able to deliver long term business for your customers and grow your online business.

I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.

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#WhatsUpOnline July 2019 Newsletter By ZYT

#WhatsUpOnline July 2019 Newsletter By ZYT

Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter
What’s There For You?
• Action- Real business cases
• Business- Innovation, new business models, technology implemented
• Creative- Latest events & campaigns
• Disruption- Market & technology changes & challenges
• Educate- Help businesses know online & grow online.

WhatsUp For July 2019
a. Action
Real business case of how LinkedIn can be leading B2B Lead Generation Platform.
Stats mentioned in the video.

b. Business
Check out Smart45 Online Evaluation Program
For businesses who want to evaluate their online business model or want to start small.
Have Questions? Click on the link below to get answers
https://www.youtube.com/watch?v=YaVCM…

c. Creative
Participating In Events/Tradeshows?
Know about Event Engagement Program (Online) – Marketing The Online Way
Get targeted reach, Improved ROI, Segmented Remarketing
For details http://www.zoomyourbusiness.online/ev…

d. Disruption
Did you know about the “Digital Twin” Concept?
Check how Is “Digital Twin” Concept Disrupting The Manufacturing Industry?
• The term Digital Twins was first introduced and clearly defined by Dr. Michael Grieves in 2003 at the University of Michigan.
• In this, twin refers to the virtual representation/image (generally 3-D model) of a product, process or service. It’s a very important concept in the Internet of things (IoT).
To learn more http://www.zoomyourbusiness.online/20…

e. Educate
Check out video series:
#ZYTQnA As A Small Business, Should I Focus On Sales Or Branding?
#QuickTalkWithAmod Why Is Your Website Traffic Not Converting Into Sales For Your Business?


Subscribe FOR ZYT NEWSLETTERS @ http://www.zoomyourbusiness.online/
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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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How Keyword Stuffing Affects Your Website?

How Keyword Stuffing Affects Your Website?

In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?

Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.

To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).

You should focus on:
Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content)
Understand how search engines read your content? Your Meta content? Learn this thoroughly
Shift focus from search engine to your visitor/reader. That paradigm shift is needed.
Believe that helps!

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