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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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What Is Good For Your Website? Higher Or Lower Bounce Rate

What Is Good For Your Website? Higher Or Lower Bounce Rate

In this #TechKnow Session Parveen explains, What-is-Higher-or-Lower-Bounce-Rate?
Which-is-Better for your Website?

Bounce Rate is a highly misunderstood and misperceived metric.
The general belief is that lower the bounce rate, better the quality score of the page, website. Logically that’s correct – because it means – the user has continued to browse to another page of the site i.e. continuation of his session on the particular website.
When I started working on SEO way back in 2004, there was no concept of bounce rate at all. Getting users on our website was a big success and increased traffic meant Google gave your site a push in their rankings.

Things have dramatically changed after that. Until a few years ago, a 40% or lower bounce rate was considered great for any website.
ECommerce and Mobile changed that perception forever.
e.g.You have a one-page website where the visitor can review products and buy on the fly from your store. All the action including making the purchase happens on one page or at most another one which says “Thank You for Buying From Us” or “Thanks for Subscribing”.

What would be the bounce of the website now? 50% because everything happens on the one/two pages of the website. Are you complaining though?
No, as long as the user completes the desired action and closes the website. Right?

Summary:
Bounce Rate is a good metric to measure user experience/flow on a website but “how much is too much” will depend on the intuitive nature of website you have developed, your website’s intended flow for the user and goals hit on the website page.

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How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

Hello Everyone!
As an SEO marketer and salesperson, I meet a lot of customers every day and it is invariably found out that there are 3 questions that pop-up in most meetings.

In this video, we’re going to look at three such questions and how to effectively handle them to come up with successful outcomes.
1) Google Rankings
Most customers start with meetings by saying they’re my previous agency was not able to deliver on the Google rankings that they had promised and how do you intend to deliver on that one?

If the meeting starts on this note, it indicates a lot of education needs to be done with clients. Start asking questions in terms of their objectives? why did they want to make the Google rankings? What is the purpose?

In most cases, the purpose is to generate leads and business for them.
But then is Google ranking the only way to do it? But since they have heard from friends, their experience tells them that once we have Google rankings we are going to have a business. On their part, it’s very fair.

But as an SEO marketer, it’s our job, it’s our duty to educate them to understand the link between Google rankings, right traffic and lead generation, lead qualification and eventual sales.
Therefore education with the customer when such a question comes up is very important.

2) How Is Your Program Different From Other Agencies?
This question also pops up and also shows that the customer is trying to create benchmarking to decide whom they want to go.? This is fair in a way but again, a comparative approach will not work. Your methodologies differ, your approaches differ. What’s more important is understanding the customer’s vision and objectives and then be able to apply through your methodology to achieve that.

Don’t try to compare other programs with yours. Your conviction of really achieving set goals to deliver, what promises you make can be fulfilled should be really understood by the customer. Only then the comparison will stop. Otherwise, he’s going to rise from your meeting into another one to look for comparative options. Make your proposition unique.

3) Pricing
99% of projects boil down to this factor – Pricing Plans. This X-agency has given me A price, Y has B and yours say C which is 5 times more than what the others. Why is that? Understand clearly that probably you have not been able to educate your customer by now. This is a very really good indicator. This also calls for another round with customer, share good case studies, good examples of similar projects that you have done with delivered results.
customers will have budgets, but then ideally he should say – “This is my budget and now how can we achieve these objectives?”

That’s the one where you can then align, probably stage it or break it into parts or just focus on the few areas. Way to go. By comparing with An agency and B agency will not serve any purpose.
Once these are answered confidently, you are on your way to sign the contract with your customers.

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How To Identify Right Keywords That Send Paid Traffic To Your Website?

How To Identify Right Keywords That Send Paid Traffic To Your Website?

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Below is a brief about the answer to the question.
For a detail explanation please watch the video.

Relevant searches = Relevant Traffic = Relevant Leads = SALES
Using website analytics tools – you can configure them to check what keywords are driving relevant traffic and hence sales.
e.g. under GA – you can set goals of “Buy Now” buttons or “Download” links or “Subscribe” actions. Set up value against each goal. Then using a combination of goal flow and Google Console data – you can establish what keywords are hitting those goals and hence conversions for you.
Delve a bit deeper into your website analytics tools and they can give you very useful data pertaining to converting keywords, pages, actions, sources, etc.
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