Here are the top 5 suggestions: 1. Define your SEO objectives? – Traffic, Lead Generation, Branding 2. Based on the objective – choose the right keywords to focus. 3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action. 4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics) 5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives. Money Keyword video link: https://youtu.be/pXo2SWq6b8k
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Description: Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.
Question: I am a product manufacturer, should I sell my products on Amazon or build my own e-commerce website?
Answer: So you’re saying that he’s just started OK. So, in that case, I would definitely advise to look at our video where we have talked about Sales Vs Branding. If you can share the link of that video, that would be good, because then the same principle will apply here as well OK.
Amazon will give sales, which is important as a startup, those sales numbers that are very critical. Right. But branding is going to give him the growth. And branding is going to happen through his E-commerce site. So the suggestion for him would start with Amazon build your sales but have a plan and certain milestone that he can define, go for your e-commerce site. And start promoting it. That will give the brand name.
You don’t want to remain on Amazon affiliate all your life and with Amazon, they are going so strong. They are going to the level where they are going to command. They are going to decide who stays on their platform. They are going so aggressive. So you have to always comply what their requirements are or go to yourself. And then as a business, you would want to do it yourself. So keep Amazon on your list push sales there & on the parallel definitely build your own e-commerce site, brand it so that your dependency on Amazon can be reduced. Yeah. So that approach would be advisable.
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In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?
Before we answer “How”, we would need to start by answering “WHY? Why do you want traffic to your website?
Leads and Sales/Subscribers Traffic Branding Higher Visibility Based on answers to those points – a strategy can be formulated to attract traffic for your website.
In any case please develop profiling of audience you’d like to address/target Profiling Aspects • Gender • Age • Interests • Geography • Profession • Value Aspects
What is in it for them from your website? How are you different from the competition? or you are unique? Why should a visitor come to your site? also, come back later again? What impression do you want to create on visitor while leaving?
Building an online reputation for your business is a big task and therefore it has to be carefully planned, carefully monitored and worked on consistently.
In this video, I’m going to give 3 ways of how it can be done effectively for the long term.
Let’s take a look. 1) Build Reviews: It’s very important to build reviews. It’s important to ask for reviews. I think a lot of businesses miss out on this opportunity of asking for it they feel that customers feel they will give reviews. No, ask your customers to give you reviews. Don’t worry about whether they are good or bad. Don’t worry they are positive or negative. Ask them to give specific reviews. Ask them what they like? what they did not like? Let them ensure that they are putting up their reviews on Google on Facebook, on the various 3rd party review websites, etc.
Now once that is done once you get the review it’s very important that you respond to them. Another issue with most businesses is they don’t respond to reviews, don’t respond to negative reviews at all and then they start finding out ways of how they can clean up the mess. Don’t do that. You must respond to negative reviews. Responding to.them very assertively. In fact, we’ve got a video which you can see on how to respond to bad reviews. Check this link https://youtu.be/JFErBp05C3I So make sure you get the reviews and you respond to them.
2) Engage With Your Customers. Just responding will not help. You also need to interact and engage with your customers. Once you have customers on board and have their details, make sure you have ongoing campaigns for them through emails, WhatsApp, SMS, through your blogs, website, and social media to connect with them. Try understanding and addressed their questions, their queries through videos, posts, text try to engage them. See if they connect with you. I’m sure if you are addressing their questions they will connect with you.
3) To Remain Consistent: This is where your values are very important. Because sometimes what happens is to address a specific review or negative feedback, we tend to sugar quote or some of the words and compromise on values when responding to it. Whereas similar issue with some days later we may be very forthright and maybe be really sticking to our values when we are responding back. This becomes inconsistent. Make sure your values are always consistent when responding or interacting with customers. Unless that happens customers will not trust and customers are very very smart. There really and immediately understand that there’s inconsistency and that trust cannot happen. To remain consistent with your values remain consistent with your views. And you will see customers will slowly start building that trust figure.
So those are my 3 ways of enhancing your reputation online. If you have any other questions for us please write to us on the email displayed on the screen or you can also write in the comments below. Don’t forget to subscribe to our YouTube. and like us on Facebook.
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In an ever changing complex business scenario, where it’s becoming increasingly difficult to retain customers. Here are three ways you can maintain customer connect and enjoy long term relationships for your business.
No 1: The E-mail Trail
Make sure your customers sign up to your emailers and newsletters. This is the easiest way to maintain customer connect. Keep sending the information, industry news, ideas innovations, your new product or service launches and even offerings. So that constant connect constant engagement remains in the minds of the customer. And when he is ready he is ready to connect you to do business.
No 2: The Online Trail
Social media is it’s so easy to follow what your customers are doing. What seminars they attending or hobbies they have or interests they follow users because it would be easy to track. What they are doing and if there’s interest or a hobby or any subject that is complementary. You can really connect with them and share your ideas share tasks and that can boost and create a very good customer connect. And lead to more opportunities isn’t it. So keep your eye on the social media for the right reasons.
No 3: The Personal Trail
Try and create a connect with your customer as a person. Look beyond contracts look beyond transactions look beyond business. Try and collaborate with him as a person. Try to understand his values his vision and what he wants to achieve as a business and as a person. See there are complementary strengths see there are supplementary strengths where you can really collaborate and create new ideas. Isn’t that powerful. So never ever miss out on any personal connect with your customer. Any company any kind of a leak. So those are my three methods of creating great customer connect and improving your business relationships. What are yours?
Please share your thoughts or if you have any questions please write to us on the e-mail shown on your screen. And we can get talking. Until then bye.
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As a B2B marketer. We get all the three P’s right.
We have a great PRODUCT, our PRICE it very competitively and our PROMOTION is very excellent.
But we still struggle to make those sales breakthroughs right and the reason is we miss out on the fourth very important P, which drives B2B sales and that is PAIN.
So in today’s video, we are going to see three reasons why B2B Sales happen. And surprise, they are three Ps again. Let’s take a look.
P number one is: Existing PROVIDER issues.
Most B2B sales happen, when businesses have issues with existing providers, they are not happy overall. Their service may not be Ok, their communication may not be Okay, they may have integrity issues or they must not have love the service. This leads to businesses taking call on finding new partners or new providers. This could be your opportunity to establish where their issues in businesses in terms of existing providers are serving. That could be your gateway into that business.
P number two is: PATCHED solutions.
Most B2B businesses are very comfortable using their existing systems. So they are kind of averse to technology upgrades or new innovations coming to the market. However if you have learning to build solutions that patch with their existing systems. Then they will be more than happy to look at your product or service. If it’s an add-on to an existing system. It will be easy for them to learn and use it better. This could be your opportunity.
P number three is: PIECEMEAL solutions.
This is another area where business is really bored the fact that they have managed so many providers one for software one for the online one for hardware, one for logistics. It becomes too much for them. So if you can actually look out for an area in that business where you can provide a complete turnkey solution or a one stop approach that could become your opportunity.
Businesses would love to hear such solutions that they have managed only one provider which takes care of the entire problem as you see is three Ps are the key drivers and therefore as a B2B marketer you must really focus on them to drive B2B sales for your business.
I hope this video was useful. In the upcoming videos, we are also going to see how we grow businesses to generate B2B inquiries.
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