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How To Build Online Reputation For Your Business Over The Long Term?

How To Build Online Reputation For Your Business Over The Long Term?

Building an online reputation for your business is a big task and therefore it has to be carefully planned, carefully monitored and worked on consistently.

In this video, I’m going to give 3 ways of how it can be done effectively for the long term.

Let’s take a look.
1) Build Reviews:
It’s very important to build reviews. It’s important to ask for reviews. I think a lot of businesses miss out on this opportunity of asking for it they feel that customers feel they will give reviews. No, ask your customers to give you reviews. Don’t worry about whether they are good or bad. Don’t worry they are positive or negative.
Ask them to give specific reviews. Ask them what they like? what they did not like? Let them ensure that they are putting up their reviews on Google on Facebook, on the various 3rd party review websites, etc.

Now once that is done once you get the review it’s very important that you respond to them. Another issue with most businesses is they don’t respond to reviews, don’t respond to negative reviews at all and then they start finding out ways of how they can clean up the mess. Don’t do that. You must respond to negative reviews. Responding to.them very assertively.
In fact, we’ve got a video which you can see on how to respond to bad reviews.
Check this link https://youtu.be/JFErBp05C3I
So make sure you get the reviews and you respond to them.

2) Engage With Your Customers.
Just responding will not help. You also need to interact and engage with your customers.
Once you have customers on board and have their details, make sure you have ongoing campaigns for them through emails, WhatsApp, SMS, through your blogs, website, and social media to connect with them. Try understanding and addressed their questions, their queries through videos, posts, text try to engage them. See if they connect with you. I’m sure if you are addressing their questions they will connect with you.

3) To Remain Consistent:
This is where your values are very important. Because sometimes what happens is to address a specific review or negative feedback, we tend to sugar quote or some of the words and compromise on values when responding to it. Whereas similar issue with some days later we may be very forthright and maybe be really sticking to our values when we are responding back. This becomes inconsistent.
Make sure your values are always consistent when responding or interacting with customers. Unless that happens customers will not trust and customers are very very smart. There really and immediately understand that there’s inconsistency and that trust cannot happen.
To remain consistent with your values remain consistent with your views. And you will see customers will slowly start building that trust figure.

So those are my 3 ways of enhancing your reputation online.
If you have any other questions for us please write to us on the email displayed on the screen or you can also write in the comments below. Don’t forget to subscribe to our YouTube. and like us on Facebook.

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What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

So in this video we are going to see 3 Important Considerations That Your Business Should Take When Planning For Their Online or SEO Campaigns.

Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?

  1. Establish Your Business Goals Very Clearly

For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided.
Best way would be to clearly define your business goals up front.
Are you looking to ?
• Generate leads or traffic more subscribers by creating a bigger outreach or
• Trying to build a very solid online brand.
Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.

2. Adapting to technology and marketplace changes along the way
Now what I mean by this is once the campaign is rolled out many businesses fall into the trap of being very rigid and following it very religiously which is good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.

The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.

3. Budget for winners
Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.

For e.g. Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.

So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.

If you have any questions or queries please write to us on the email id mentioned on the screen.

Do not forget to subscribe to our YouTube channel and like us on Facebook for more videos coming up until then bye

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