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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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Why Is Your Website Traffic Not Converting Into Sales For Your Business?

Why Is Your Website Traffic Not Converting Into Sales For Your Business?

Hello everyone.
In this video, let’s find 3 Reasons why website traffic not converting into sales and could be the probable reasons?
Let’s get started.

1) Relevancy of Traffic Over Volume Of Traffic
You may be having a lot of traffic coming site. But it may not be relevant for your business. Now by relevancy, I don’t mean that people are not searching for the correct phrase or search term. Let’s take an e.g.: You are a B2B manufacturer of air conditioning systems. So you are only supplying air conditioners to other industries where the requirements are huge. However, your website gets optimized for the term ‘air conditioner’ because probably you build a website around that word. So you start getting traffic, for household customers who want to buy one ton or one and a half ton air conditioners.

Is that your relevant audience?
Is that going to add business value to you?
Are you able to serve those type of customers?
You will see that even though the searches are relevant, it is not going to yield into business value for you. Hence the traffic was generated but did not add any business value to you. Hence RELEVANCY. This is where the relevancy factor is so important.

To be able to address, you need to understand, define your audience in the correct manner upfront when planning for your online and then build your content, build websites, social presence in such a way, that you are targeting only relevant customers.
So the volume of traffic is not the critical part. The relevancy of the traffic and relevancy for your business, not relevancy for the search presence. Please note that now.

2)Relevant Traffic Is There, but It’s Not Engaged
You would be getting good traffic, it may be relevant for that but this as well. It’s not getting engaged. Now continuing with the same example: with the B2B air conditioner manufacturer.

If you get traffic from other B2B companies or industries for the air conditioning requirements, but when they land on your website all they see is some brochure or some technical specifications of the air conditioners or some pricing points. Probably does not generate that kind of trust in them.

Because there are 20 people or competitors like you who are giving them the same information. So what is your USP? Where do you stand out? What are the features? What are the factors that make you stand out from them? Why they should come to you? Why they should deal with you? Why they should really connect with you? Ask questions.

So that’s where we have to build our website’s content in such a way that it’s not just getting that relevant traffic, it engages them in the right way, keeps them connected. Once they look at the website they want to talk to you.They want to connect with you, ask you questions. So you want to create those avenues for them. So that they remain engaged. They want to come back to you again and again. So engaging your relevant customer is your next step in improving your conversions.

3)Enable Customers
The most important aspect now is once the customer is engaged you ENABLE him to make that purchase or enable him to convert. Now how is it possible in the B2B scenario?

Is once he’s engaged and he’s connected you must be able to create a contact with him time and again and could for emailers/WhatsUp campaigns, it could be through actual physical visits, with calls and all this has to be in terms of improving on the previous experience, improving on the previous interaction. So that his questions and answered, his queries are resolved, all his specific issues, technical requirements are handled.
Using that OMNI channel approach, in which you are constantly giving him a consistent and connected experience to your user so that it creates an impression that he is talking to the right business, he is interacting with the right person and that’s when the sale is going to happen. That’s when the business is going to happen.

let’s summarize the cycle:
Traffic Coming On Website= To ensure its relevant traffic and relevant for your business = With Relevant Traffic Want To Engage Them = Relevant Traffic Want To Talk To You =Once Engaged Create An experience, Showcase your skill, knowledge and your experience with them = To enable them to make them buying decision.
This is how you convert traffic into sales Online.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?

How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?

Hello Everyone!
As a business, you must be running a lot of SEO and online promotional campaigns for your business either yourself or through agencies and you will be scanning through a lot of reports coming up at the end of every month using Google Analytics, which is the most widely used analytics tool to see user behavior. Right?
If so, in this video I’m going to tell you three important metrics that you must see as a business owner to ensure that your campaigns are moving in the right direction.

1) Relevancy
Now relevancy is most important. You do not want junk traffic on your website, because that is going to add to your effort and cost and that’s going to reduce your ROI.
Therefore the campaign has to move towards attracting relevant traffic only.
Hence using Google Analytics you can track for relevancy using
What sources the traffic is coming from? What keywords coming from? What devices they’re coming in from? What locations are coming in from? And try to map your business case with this data.
Are you targeting any specific location? Are you targeting a specific set of customers with a demographic?
Please carefully understands and define the relevancy. Once the relevancy is defined then you can clearly see that your campaign is started off well and moving in the right direction.

2) Engagement
Once how relevant traffic coming to a website, it is so important to keep them engaged.
Because now you have a potential customer coming in to check your website. It should be able to address his queries his questions, solutions that he is seeking for him.
Because if he doesn’t find them he’s going to walk away.
Therefore your website should be organized in such a way that holds him, it addresses his queries or gives him a chance to interact with you, by filling in some form, or having a live chat or having an email option or a phone call.

Using Google Analytics you can check out
• A bounce rate of visitors
• Time spent by a user on your website
• How many pages he has seen?
• What kind of click follow he has achieved?
• Very specific sections of the website that he has visited
• On what pages he is spending the most time? Or on what pages he is moving on quickly.
All this is so important information to make those important tweaks and findings to your content when engaging and interacting with your customer.

3) Qualification
Now you have RELEVANT TRAFFIC, you have ENGAGED THEM.
Now you want to qualify them as a lead. Now your website should have clearly defined
As sections that determine an entry visitor into a qualified lead.
For example, if he does a website and lands up filling up the questionnaire that you have on some page, it will be termed as a qualified lead Or if he browse us through 3 pages that you have to define him to go through & then connect with you through email that would be a qualified lead.
So if those flows are established as qualified leads you will have facilities in Google Analytics to track that and then based on that you can clearly determine the kind of traffic that’s coming in and the kind of traffic that is getting qualified as leads. Isn’t that powerful? You can either learn this yourself or you can hire an agency or freelancer to help you understand this. Make sure you do this every month and keep on improving, keep on tweaking, keep on fine tuning those goals so that your entry level in traffic to your qualification ratio always keeps on improving. Isn’t that powerful?

So these were my three inputs for you as a business owner to look at Google Analytics as a relevant traffic generator, an Engager & Lead qualifier tool.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

Hello everyone.
As a B2B marker today, LinkedIn is one of the most powerful tools right? Are using it right?
Understand these 3 aspects or 3 ways in which you can use LinkedIn in more powerfully to generate leads for your business.

1) Profiling:
80 % of customers that I consult, when I check the LinkedIn profile, I see them incomplete.that’s a big letdown.
This is your CV to your prospective customers. It must be up to date. Make sure you have

• All your skills & experience
• Your projects, certifications, and awards
• Your videos, links to papers you have written
• Recommendations from others.

Because customers are going to create an image when they are going to connect with you. Therefore your profile has to be absolutely up to date, if not do it today.

2) Prospecting:
When we look around LinkedIn connections and if we feel all out this is the one I want to connect with.
Just go and send the message, “Hi I would like to be on LinkedIn connection” and sent.

Do you think it’s going to work that way? It does not.
It’s very rare that someone will just randomly connect with you. Yeah if they’re trying to build their own network they may want to add another one. But it’s not really something that they want to do to create an association with you. Get the point.
Make sure to make the right connections so that the connection becomes an association, where you can really engage yourself with the other person and explore opportunities to get.

3) Sales Navigator or Paid Advertising Using LinkedIn:
This is another aspect which is very grossly overlooked. Yes, it is expensive. But it is very powerful.

Paid Advertising:
Another aspect of this is people generally try to boost posts and hope for people to connect. No, you must create targeted campaigns & ads.
Take stock, look at the insights, between those ads, keep doing it an ongoing basis. Some fantastic results can be achieved with this.

Sales Navigator:
With sales navigator, you can send out e-mails to specific clients with personalized messages. You also get a chance to check who is reviewing your profile. That is very powerful.
Therefore it makes a really good case to invest money in LinkedIn Paid Advertisement.
So those were my 3 inputs for B2B marketers, to really try their leads and the sales for their business using the LinkedIn platform.

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3 Ways To Maintain Customer Connect And Long Term Biz Relationships?

Hello everyone.

In an ever changing complex business scenario, where it’s becoming increasingly difficult to retain customers. Here are three ways you can maintain customer connect and enjoy long term relationships for your business.

No 1: The E-mail Trail

Make sure your customers sign up to your emailers and newsletters. This is the easiest way to maintain customer connect. Keep sending the information, industry news, ideas innovations, your new product or service launches and even offerings. So that constant connect constant engagement remains in the minds of the customer. And when he is ready he is ready to connect you to do business.

No 2: The Online Trail

Social media is it’s so easy to follow what your customers are doing. What seminars they attending or hobbies they have or interests they follow users because it would be easy to track. What they are doing and if there’s interest or a hobby or any subject that is complementary. You can really connect with them and share your ideas share tasks and that can boost and create a very good customer connect. And lead to more opportunities isn’t it. So keep your eye on the social media for the right reasons.

No 3: The Personal Trail

Try and create a connect with your customer as a person. Look beyond contracts look beyond transactions look beyond business. Try and collaborate with him as a person. Try to understand his values his vision and what he wants to achieve as a business and as a person. See there are complementary strengths see there are supplementary strengths where you can really collaborate and create new ideas. Isn’t that powerful. So never ever miss out on any personal connect with your customer. Any company any kind of a leak. So those are my three methods of creating great customer connect and improving your business relationships. What are yours?

Please share your thoughts or if you have any questions please write to us on the e-mail shown on your screen. And we can get talking. Until then bye.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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3 Reasons Why B2B Sales Happen? Know the three Ps …

Hi Everyone!

As a B2B marketer. We get all the three P’s right.

We have a great PRODUCT, our PRICE it very competitively and our PROMOTION is very excellent.

But we still struggle to make those sales breakthroughs right and the reason is we miss out on the fourth very important P, which drives B2B sales and that is PAIN.

So in today’s video, we are going to see three reasons why B2B Sales happen. And surprise, they are three Ps again. Let’s take a look.

P number one is: Existing PROVIDER issues.

Most B2B sales happen, when businesses have issues with existing providers, they are not happy overall. Their service may not be Ok, their communication may not be Okay, they may have integrity issues or they must not have love the service. This leads to businesses taking call on finding new partners or new providers. This could be your opportunity to establish where their issues in businesses in terms of existing providers are serving. That could be your gateway into that business.

P number two is: PATCHED solutions.

Most B2B businesses are very comfortable using their existing systems. So they are kind of averse to technology upgrades or new innovations coming to the market. However if you have learning to build solutions that patch with their existing systems. Then they will be more than happy to look at your product or service. If it’s an add-on to an existing system. It will be easy for them to learn and use it better. This could be your opportunity.

P number three is: PIECEMEAL solutions.

This is another area where business is really bored the fact that they have managed so many providers one for software one for the online one for hardware, one for logistics. It becomes too much for them. So if you can actually look out for an area in that business where you can provide a complete turnkey solution or a one stop approach that could become your opportunity.

Businesses would love to hear such solutions that they have managed only one provider which takes care of the entire problem as you see is three Ps are the key drivers and therefore as a B2B marketer you must really focus on them to drive B2B sales for your business.

I hope this video was useful. In the upcoming videos, we are also going to see how we grow businesses to generate B2B inquiries.

Share your feedback & queries in comments or email us @ amod@zoomyourtraffic.com or business@zoomyourtraffic.com

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3 Reasons Why Businesses AVOID Online Marketing. What’s Yours?

A new year dawns in with a lot of expectations and hope that my business will zoom to the next level this year using online marketing and SEO. I am super excited and decide to look out for help to grow my business online.

Being a traditional manufacturing business I have my questions (skepticism, really) about the media and hence reluctant to make a move. A lot of talk around me in friend circles, social media, WhatsApp messages and competition add to the fuel – using technical jargon like Google rankings, SEO, SMO and Online marketing but something inside keeps asking me, “Will this SEO thing work for me?. Then I make up my mind to go for it … yes 2019 is going to be my breakthrough year with an online version of my business (feeling very happy).

That’s when I hit the second hurdle – “I need help to do this. But, will I get the right help to execute my plans?” – the same friend circles, social media, messages and competition also wail about “money down the drain”, “this SEO is some mushy job that I have no clue about what’s happening?” or “get someone from my sales team to work on this for and see if it helps?”

“Shucks … now I am confused. What to do??”

As a business, do you see yourself getting caught in this yo-yo thought process?

Do Not Worry. You are not alone. 88% of SMEs across India face this every time they look at options to grow their business.

The three KEY reasons Why Businesses (SMEs) DO NOT trust online media to deliver for their business:

A. I am too SMALL to think online.

•I am a small trader or local manufacturer or a grocery shop owner. Either people walk into my business or I reach out to them by phone or visits. Mine is an offline model of business

•Who will find me online? Will it matter?

•Am doing good business with my established network. I don’t think I need to grow any further than this. Am happy with what’s on the plate!

•I can’t afford big bucks needed to “spend” for online marketing.

B. I don’t have TIME to even look at that stuff.

•Everyone I talk to tells me – I need to create content, provide time for developing online strategy. Am too busy handling client calls and meetings. Let’s talk later.

•There is too much to do. Website, blog, stores, Google, social media, video. Who has the time to do all that? Excuse me please ….

•My team is managing this for me. Let them handle the show. I don’t need to be involved. All I want to see is if whatever they do helps our business?

C. I don’t TRUST anyone would “really” help me.

•Have tried before with external agencies. They make their money and I am left in the lurch with nothing to gain.

•They say it will take time. How much time? LOL … I can’t wait for ages to see if this thing is working for me?

•Am not sure most of these agencies or freelancers we hired, had any knowledge about online marketing? I found them wanting on real business issues

•At the end of every month, I used to get complex PDF reports that are hardly understandable. Am left wondering what’s happening?

•Am really not sure how much I should invest in this because no one tells me what will be the ROI? Everyone just talks deliverables – postings, social media links, SEO, etc (aha … am atleast getting to learn the online jargon through these experiences now J)

IMPORTANT: We have listed these out based on our internal survey of the Indian market. We observed most businesses remarked atleast one of these three reasons in our first meeting with them. Please respond with a 1 or 2 or 3 or all 3 to establish your reason to avoid online marketing. OR if you have a different reason to avoid online marketing for your online business than the ones above? feel free to share them via email or comments below. We look forward to reading them and understand your perspective.

If you have any questions or need help creating successful online strategy for your business, do write to us at business@zoomyourtraffic.com

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Welcome 2019 – Can I Trust you? Can I Respect You?

Hey All,

HAPPY NEW YEAR 2019

Last week, I had a peculiar conversation with one of my friends in the US over WhatsApp. He is leading a big team at an IT blue chip corporation. He ran me through an amazing article by Amy Cuddy, a Harvard Business professor.

The 2 Things People Judge You On Immediately

She then goes on to explain the two questions people ask themselves when they meet you

  • Can I trust this person?
  • Can I respect this person?

Basically, warmth and competence is what they are trying to figure out. Pretty simple so far? Its gets interesting now.

The sequence is the first aspect. Warmth first, competence next.

We are living in a world where we go crazy showcasing our competence to look smart, intelligent and the boss!

Little do we know that all people are looking for in you initially is your warmth and trustworthiness. Can you be a trusted company is on top of their mind.

Competence follows Trust. Not the other way round (as widely believed).

We decided to investigate this further and ran a small experiment.

  1. We divided all external communications (existing customers and prospects) into control groups.
  2. For Group A – our interventions began with genuine “warmth” based interactions followed by the “competence” showcase
  3. For Group B – this was reversed.
  4. We started recording these meetings for insights and inputs.
  5. After 20 such interactions each, we decided to review the entire process.
  6. We were absolutely stunned to see the results.
  7. From Group A – we had 15 positive interventions where most customers showed inclination to associate in some form or the other
  8. From Group B – we had just 3 positive interventions where customers wanted to associate.
  9. We handpicked 3 from each group and I personally had a session with each one of them to establish reasons.
  10. Group A members said they felt an instant connect to know more about us because we came across as passionate and eager to help rather than as transactional. Interactions like “Tell me more about this?”, “How can we arrive at a win-win situation?” and “Can you implement this idea for me?” were prevalent here.
  11. Group B members said they felt awkward taking the discussion forward since it was talking about project goals and milestones. Some of them just snapped up discussions with statements like “We’ll let you know”, “Let me think it over and come back to you”, “Not interested at the moment”

Do you think this is powerful way to connect and engage with people? What has been your experience? Feel free to share your thoughts and inputs.

In this “tech” world, gadgets are already smart enough to take care of most of your things. The standout factor is your value system and we should look to strengthen that to the core in building a cohesive and connected global community.

Does that mean that mediocrity can prevail through warmth or being compassionate?

Absolutely not. Absolutely never. Competence is an absolute must but that alone will not ensure successful collaborations, associations and interventions.

Our message for 2019 – Spread warmth around the community and your competence will naturally shine through!

Happy New Year once again!!

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