Posts

How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?

How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?

Hello Everyone!
As a business, you must be running a lot of SEO and online promotional campaigns for your business either yourself or through agencies and you will be scanning through a lot of reports coming up at the end of every month using Google Analytics, which is the most widely used analytics tool to see user behavior. Right?
If so, in this video I’m going to tell you three important metrics that you must see as a business owner to ensure that your campaigns are moving in the right direction.

1) Relevancy
Now relevancy is most important. You do not want junk traffic on your website, because that is going to add to your effort and cost and that’s going to reduce your ROI.
Therefore the campaign has to move towards attracting relevant traffic only.
Hence using Google Analytics you can track for relevancy using
What sources the traffic is coming from? What keywords coming from? What devices they’re coming in from? What locations are coming in from? And try to map your business case with this data.
Are you targeting any specific location? Are you targeting a specific set of customers with a demographic?
Please carefully understands and define the relevancy. Once the relevancy is defined then you can clearly see that your campaign is started off well and moving in the right direction.

2) Engagement
Once how relevant traffic coming to a website, it is so important to keep them engaged.
Because now you have a potential customer coming in to check your website. It should be able to address his queries his questions, solutions that he is seeking for him.
Because if he doesn’t find them he’s going to walk away.
Therefore your website should be organized in such a way that holds him, it addresses his queries or gives him a chance to interact with you, by filling in some form, or having a live chat or having an email option or a phone call.

Using Google Analytics you can check out
• A bounce rate of visitors
• Time spent by a user on your website
• How many pages he has seen?
• What kind of click follow he has achieved?
• Very specific sections of the website that he has visited
• On what pages he is spending the most time? Or on what pages he is moving on quickly.
All this is so important information to make those important tweaks and findings to your content when engaging and interacting with your customer.

3) Qualification
Now you have RELEVANT TRAFFIC, you have ENGAGED THEM.
Now you want to qualify them as a lead. Now your website should have clearly defined
As sections that determine an entry visitor into a qualified lead.
For example, if he does a website and lands up filling up the questionnaire that you have on some page, it will be termed as a qualified lead Or if he browse us through 3 pages that you have to define him to go through & then connect with you through email that would be a qualified lead.
So if those flows are established as qualified leads you will have facilities in Google Analytics to track that and then based on that you can clearly determine the kind of traffic that’s coming in and the kind of traffic that is getting qualified as leads. Isn’t that powerful? You can either learn this yourself or you can hire an agency or freelancer to help you understand this. Make sure you do this every month and keep on improving, keep on tweaking, keep on fine tuning those goals so that your entry level in traffic to your qualification ratio always keeps on improving. Isn’t that powerful?

So these were my three inputs for you as a business owner to look at Google Analytics as a relevant traffic generator, an Engager & Lead qualifier tool.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!!
YouTube: https://bit.ly/2Br0GHk
Twitter: https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com

3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

Hello everyone.
As a B2B marker today, LinkedIn is one of the most powerful tools right? Are using it right?
Understand these 3 aspects or 3 ways in which you can use LinkedIn in more powerfully to generate leads for your business.

1) Profiling:
80 % of customers that I consult, when I check the LinkedIn profile, I see them incomplete.that’s a big letdown.
This is your CV to your prospective customers. It must be up to date. Make sure you have

• All your skills & experience
• Your projects, certifications, and awards
• Your videos, links to papers you have written
• Recommendations from others.

Because customers are going to create an image when they are going to connect with you. Therefore your profile has to be absolutely up to date, if not do it today.

2) Prospecting:
When we look around LinkedIn connections and if we feel all out this is the one I want to connect with.
Just go and send the message, “Hi I would like to be on LinkedIn connection” and sent.

Do you think it’s going to work that way? It does not.
It’s very rare that someone will just randomly connect with you. Yeah if they’re trying to build their own network they may want to add another one. But it’s not really something that they want to do to create an association with you. Get the point.
Make sure to make the right connections so that the connection becomes an association, where you can really engage yourself with the other person and explore opportunities to get.

3) Sales Navigator or Paid Advertising Using LinkedIn:
This is another aspect which is very grossly overlooked. Yes, it is expensive. But it is very powerful.

Paid Advertising:
Another aspect of this is people generally try to boost posts and hope for people to connect. No, you must create targeted campaigns & ads.
Take stock, look at the insights, between those ads, keep doing it an ongoing basis. Some fantastic results can be achieved with this.

Sales Navigator:
With sales navigator, you can send out e-mails to specific clients with personalized messages. You also get a chance to check who is reviewing your profile. That is very powerful.
Therefore it makes a really good case to invest money in LinkedIn Paid Advertisement.
So those were my 3 inputs for B2B marketers, to really try their leads and the sales for their business using the LinkedIn platform.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!!
YouTube : https://bit.ly/2Br0GHk
Twitter: https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com

Portfolio Items