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How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?

Who is your online audience?

In most cases cusotmers say well, this is online right, so anybody can come & see my website.

Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?

There are 3 ways How You Can Define Your Online Audience?
Let’s get start
ed

1) Know Thy Business:

Treat your audience as if you are sitting right in front of customer across the table.

So if you customer is sitting across, before he makes buying decision.
Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?

You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.

Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them.
Because, make no mistake your customers are looking at solutions on the web not searching for random website.

2) Purpose Of Your Audience:

Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.

  • Is he coming for information?
  • Is he coming to take some action? Or
  • Is he coming to make some transaction? May buying from your store.

That purpose will be very clearly identified, established & presented to your customer.

Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.

Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.

3) Audience Demography:

This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.

Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?

So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial.
So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.

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How To Build An Online Business Sustainable Long Term With Changing Technology?

In this ever-changing online world where things changed over six months.
What approach should be taken to be able to grow the online business sustainability?

Very interesting question and to that my answer was If we takes care of these 3 aspects, we would be able to build a sustainable and stable business over the long term.
Let’s see what they are.

1. Intent:
In the online world, a billion searches are happening every day for various reasons. For example, you are an online store selling mobile phones what could be the more pertinent search for you? An iPhone history our latest iPhone X Model which is more relevant for you? The second one Right? Which means understanding the context of what that search is so important for your business.

Because if I were to optimize for iPhone history which has been searched 10K times. It’s not going to bring your business. It just going to bring me traffic where people are trying to search for the iPhone history.

You want people to buy from you, Right? Therefore, capture the intent of the keywords being typed in and then optimize your online presence for that intent. That will always deliver relevant traffic for you and relevant traffic means business.

2) Content:
Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself.
If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.

3) Engagement & Enablement:
The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.

And once you’ve got him engaged you have to be able to give him the power to make those buying decisions and to be able to simplify his buying experience. So you have an e-commerce facility on your website so he can make that purchase decision. You have a facility where he can request a quote, he can compare models, and you can give him offerings of accessories along with his purchases.
All that is enablement for the customer to make that buying decision.

So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT

Irrespective of whatever happens in the online world, technology will change, the competition will increase, and search engines will go up and down. But you are directly targeting the customer. If we do that then that is no harm to business your business would always remain stably sustainable. Yes, you will have to make those changes. You will have to adapt to changing new technology and environment.

But the primary focus is the customer. So if you really understand your customer, you will be able to deliver long term business for your customers and grow your online business.

I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.

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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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3 Key Areas of Improvement To Make Your Email Marketing Campaigns Successful

3 Key Areas of Improvement To Make Your Email Marketing Campaigns Successful

Hello everyone.
The other day I met up with the client and we were discussing his online promotion campaigns. And he asked me a typical question that they are relying a lot on email marketing for their business. But somehow they do not actually measure & yield ROI using that channel, so what could be?
So when I analyzed that emailer campaign. I found out 3 Key Areas that needed a lot of improvement and I’m going to share them with you so that you can evaluate it accurately at your end. Let’s get started.

1) Not Consistent
Most businesses run e-mail campaigns on the need basis.
-They feel this season is coming so let’s run the e-mail campaign
-This is the right time, this is when the businesses make decisions, so let’s try to connect with the audience.
-I found this good emailer database let me just throw an emailer to this new marketing list.
So, if this is happening inconsistently then the results are also going to be inconsistent. You may find one in a million kind of a customer from those campaigns. But again that cannot be a strategy. So be consistent, schedule your campaigns for 6 months, 9 months 12 months so on, so that users consistently receive and brand your image in their mind. When they keep receiving your e-mails consistently that happens. So be consistent with your e-mail.

2) Not Themed
Now because we have been inconsistent, you do not theme your emailers as well. Because we just send them on a need basis. Based on that particular subject or period or season we sent out e-mails. There is no correlation, no connection between the e-mails that follow one another. Right?
Why are TV serials so popular? Because they are themed, every episode follows the previous one with the particular theme and this is exactly what the emailer should do. There should be a continuation, a relation it really helps customers to correlate with previous e-mails so that they get to know what’s coming up next or they are excited about what’s coming up next. They may want you to make certain contact and that they want to hear about. Isn’t that exciting, isn’t that interaction that you are seeking. Right?
So, therefore, it’s very important. That you really have themed emailers, themed campaigns to hit your customers, so that they feel engaged and they want to interact with you and feel excited when they read your e-mails coming up consistently.

3) Not Well Presented
Now because of the possibility of lack of resources or skills or time the emails that go out are just text-based with information about the promotion, contact us here & this is X Y Z about the product, this is what they’re are offering. This will definitely not connect with the users. Users have very less time plus they’re receiving so many e-mails in a day. So for them to pick and choose your e-mail and read them and go through it can interact with them. They have to be special with the X factor. That’s so crucial. If it’s not there then although you may have a really great product, great service, and chances of users interacting with you will go substantially down. Therefore using graphics, videos, and colorful text, posts you need to make emailers really exciting for the users to engage. Once that is done you will see improved open rates, more engagement and your campaigns will start converting for you.
So those were my 3 key points on how we can create improved emailer campaigns
A. Be Consistent
B. Be Themed
C. Be Presentable.

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Why Is Your Website Traffic Not Converting Into Sales For Your Business?

Why Is Your Website Traffic Not Converting Into Sales For Your Business?

Hello everyone.
In this video, let’s find 3 Reasons why website traffic not converting into sales and could be the probable reasons?
Let’s get started.

1) Relevancy of Traffic Over Volume Of Traffic
You may be having a lot of traffic coming site. But it may not be relevant for your business. Now by relevancy, I don’t mean that people are not searching for the correct phrase or search term. Let’s take an e.g.: You are a B2B manufacturer of air conditioning systems. So you are only supplying air conditioners to other industries where the requirements are huge. However, your website gets optimized for the term ‘air conditioner’ because probably you build a website around that word. So you start getting traffic, for household customers who want to buy one ton or one and a half ton air conditioners.

Is that your relevant audience?
Is that going to add business value to you?
Are you able to serve those type of customers?
You will see that even though the searches are relevant, it is not going to yield into business value for you. Hence the traffic was generated but did not add any business value to you. Hence RELEVANCY. This is where the relevancy factor is so important.

To be able to address, you need to understand, define your audience in the correct manner upfront when planning for your online and then build your content, build websites, social presence in such a way, that you are targeting only relevant customers.
So the volume of traffic is not the critical part. The relevancy of the traffic and relevancy for your business, not relevancy for the search presence. Please note that now.

2)Relevant Traffic Is There, but It’s Not Engaged
You would be getting good traffic, it may be relevant for that but this as well. It’s not getting engaged. Now continuing with the same example: with the B2B air conditioner manufacturer.

If you get traffic from other B2B companies or industries for the air conditioning requirements, but when they land on your website all they see is some brochure or some technical specifications of the air conditioners or some pricing points. Probably does not generate that kind of trust in them.

Because there are 20 people or competitors like you who are giving them the same information. So what is your USP? Where do you stand out? What are the features? What are the factors that make you stand out from them? Why they should come to you? Why they should deal with you? Why they should really connect with you? Ask questions.

So that’s where we have to build our website’s content in such a way that it’s not just getting that relevant traffic, it engages them in the right way, keeps them connected. Once they look at the website they want to talk to you.They want to connect with you, ask you questions. So you want to create those avenues for them. So that they remain engaged. They want to come back to you again and again. So engaging your relevant customer is your next step in improving your conversions.

3)Enable Customers
The most important aspect now is once the customer is engaged you ENABLE him to make that purchase or enable him to convert. Now how is it possible in the B2B scenario?

Is once he’s engaged and he’s connected you must be able to create a contact with him time and again and could for emailers/WhatsUp campaigns, it could be through actual physical visits, with calls and all this has to be in terms of improving on the previous experience, improving on the previous interaction. So that his questions and answered, his queries are resolved, all his specific issues, technical requirements are handled.
Using that OMNI channel approach, in which you are constantly giving him a consistent and connected experience to your user so that it creates an impression that he is talking to the right business, he is interacting with the right person and that’s when the sale is going to happen. That’s when the business is going to happen.

let’s summarize the cycle:
Traffic Coming On Website= To ensure its relevant traffic and relevant for your business = With Relevant Traffic Want To Engage Them = Relevant Traffic Want To Talk To You =Once Engaged Create An experience, Showcase your skill, knowledge and your experience with them = To enable them to make them buying decision.
This is how you convert traffic into sales Online.

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3 Ways To Keep Your Website Safe/Secure From Malware

3 Ways To Keep Your Website Safe/Secure From Malware

Hello Everyone,
Are these some of the issues that your website is facing?
a) Getting junk e-mails from your Web site forums.
b) Getting malware injected into a Web site pages and some gibberish texts show them on your web pages Or some of them they just don’t open up at all or they get connected to some other Web sites.
Then your site could be seriously infected.

I’m going to tell you 3 ways of how these issues can be rectified so that they don’t harm your online business.
1) Having the Right Server:
Now, most businesses outsource this activity to their website developer who has been given the complete responsibility of hosting the web site, the emails, etc.

As a customer, you really need to know the configuration of the server, kind of settings up there to protect their website.
Most Websites are on shared servers which means there are multiple sites on the same server. One site gets infected by a virus or a malware chance of getting infected into your site as well is possible. That is why getting that right server is very crucial.

Talk to your website developer today, talk to your hosting partner today and understand the configuration. Make sure there are sufficient security measures in place which we will be talking about in one of our #HowTo videos coming soon, that are needed to put up on your website as a checklist to ensure spam emails don’t come or malicious malware are arrested. So choosing that right server is so very crucial.

2) Design Basics :
Get your developers to design a Website with sufficient security checks.
For example:
• Writing very tight security codes,
• Having required https:// codes in place
• Having captcha buttons on your forms.

To ensure that these basic malware issues do tuck up.
Of course, there are rampant and too sophisticated advanced malware programs around which can create a good site. But with these design aspects, you can really at one level make your website safe and secure.

3) The Backend Support:
Now in case all the security measures and checks in place, there is still a malware attack, a virus attack or spam e-mails coming up on your Website.

Then what you need to do is to ensure that you have your back end system in place to address that problem immediately. It can happen, since its real world, there are attacks happening all the time across the globe. So if your website were to go down instead of panicking it would be right to immediately raise a ticket with your hosting partner and get them to clean the malware, to clean malicious code that has been injected on your website.

Some of these if you plan it very well, your hosting plan will cover up charges involved, in some cases, you may have to pay extra to get those malicious codes or removed & clean. Make sure you plan this when you’re budgeting for your website and server.

This will definitely ensure that their business does not go down or goes down for a minimal time. This is so crucial for online business.
So those were my 3 inputs for all businesses when working on their site security at a preliminary level. This is where as a business you can manage or observe or supervise it accurately at your level itself. There are high-end issues that need to tackle at the server or at developers.

But these are 3 things that you can really monitor yourself and make sure that your website is always up and growing for your business.

Don’t forget to subscribe us on YouTube. Like us on Facebook.
Look forward to your comments and questions.

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3 Things To Make Your Google My Business Listing Ready For Local Search

3 Things To Make Your Google My Business Listing Ready For Local Search

Hello everyone,
If you are a local business and have not positioned yourself on Google My Business yet, these 3 things are most important to address when you get your business out there on Google.

1) Get Your Business Correctly Verified:
Google has introduced a system of verifying your business address and phone no. as a part of a cleanup mission that they have started because in the past lot of cases were bogus or false business had been set up on phone numbers e-mail addresses.
And it’s really kind of given such a bad name because of wrong businesses being shown up and then customers are complaining that they are not able to reach the right place.

Therefore, this verification of an address and phone number is extremely crucial and make sure you have your address and phone number very correctly put up and then using the verification process get your business verified immediately.
In fact we have a video created specifically for this https://youtu.be/FPVfqJkcHsk, so do check the video link and get your business verified right away.

Have multiple locations? No worries, you can add up to 18 locations in one Google My Business Account. So, go ahead and add all those addresses. Make sure you verify and they are absolutely correct. Why? Because once they’re verified it is going to be attached to your business and most importantly once they’re published on Google, customers are going to use them to reach our place. To ensure they’re as accurate and as direct as possible. So that customers can reach your place.

2) Complete Your Business Profile:
Google has created enough sections for you to fill up as much information about their business as possible. Not just to assist the customer but also help their backend to really map your business to people in the search so that the relevancy is very high.

For example, there filters like Women only business or assistance for disabled people.
Isn’t that fantastic? It’s a real indicator for the customer they know what to expect when they walk into your store. So make sure. You have all those more details filled up don’t leave anything blank, put in your working hours, services & make sure you have some keywords in place when you’re putting the description. Very powerful, fill up everything

3) Connect Visually:
Google My Business has a section where you can add photos of products and services. Make sure you really upload photographs of your store to give the users connect and they know what to expect when they reach your store. Give them an idea of their products and services. Most importantly fill in as much information can as much as possible.

Because you want to map it with search as well because you want Google to really map your services that people are searching for you or searching for products or services.

Another important aspect is when customers come in to make sure they give you a review. Google is geo-targeting reviews. This is another of their filters to ensure correct reviews are given and not bogus ones. This means that when you give a review via a mobile, using their GPS they can really map whether you are actually at the store and not at other place or you are paid to get a review.
So using this geo-mapping they can really establish which reviews are genuine and which are no. Isn’t that fantastic? So make sure you encourage all your visitors/customers to give you feedback when they’re visiting your store.

So these are my 3 suggestions to get you to Google my business page really active and ready for search when customers are looking for your services.

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3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

Hello everyone.
Are you a business marketer and use e-mails extensively for marketing then I’m going to show you 3 Cs that will make your campaigns very effective and powerful for your business. Let’s take a look.

1. CONTACT:
Contact Is King. Customers are not looking for what you are doing. Customers are looking for what their problems are and whether you can help them. Therefore you must be able to position your content addressing customer problems, their pain points or their requirements.

Don’t talk around we have with this, we have that for your, avoid. These sections will come at the bottom. Start very topically addressing a specific area that you can have with the customer’s problem or requirements. Once you do that, the connect will happen.

Make sure headlines are very powerful again addressing their problem. Addressing issues not that this is the x y z offering that you are giving no.
Do you have this problem? Does your business suffer from x y z issue? This is the one that’s going to get you the through.
So make sure your content is very customer centric, customer focused. And then you get the click throughs and opens for everything else.

2. CONSISTENTENCY:
There are two advantages of being consistent:
1.With your emails hitting that email box frequently, chances of customers clicking through to check out what’s there increase and because of that, your e-mails from then on can actually skip the spam filters and get directly in the inbox. Isn’t that powerful, it’s that next step to reach out to the customer isn’t it.

2. If the customer is seeing the emails again & again consistently. He knows you mean business.
He feels you are a serious business. This is the first impression that you are creating without even talking to him. Therefore being consistent will be able to reach and hit out to the prospective customer becomes so important.

3 CONNECT:
Now this C is the final nail in the coffin as I say. Once you start doing the analytics of who is viewing who is opening your e-mails. You must be able to create control groups. You must be able to categorize you or viewers you will be able to create separate lists and hit them.
with specific content. This is very important. Don’t generalize. Don’t send the same Emailers to all your audience. Once you established patterns once you establish how viewers looking at your e-mails create a specific content for them. This will increase their viewable and chances of connecting with you.

So you are really trying to analyze what kind of contact they are seeing and being able to throw our content which they would like to see. And once the see content would like to see they would like to talk to you. And that’s how you create an opportunity to meet with them and explore opportunities Isn’t that powerful?

So those were my 3Cs: Content, Consistency and Connect to make your e-mail campaigns powerful and not just powerful. They mean business, for your business.

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3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

Hello everyone.
As a B2B marker today, LinkedIn is one of the most powerful tools right? Are using it right?
Understand these 3 aspects or 3 ways in which you can use LinkedIn in more powerfully to generate leads for your business.

1) Profiling:
80 % of customers that I consult, when I check the LinkedIn profile, I see them incomplete.that’s a big letdown.
This is your CV to your prospective customers. It must be up to date. Make sure you have

• All your skills & experience
• Your projects, certifications, and awards
• Your videos, links to papers you have written
• Recommendations from others.

Because customers are going to create an image when they are going to connect with you. Therefore your profile has to be absolutely up to date, if not do it today.

2) Prospecting:
When we look around LinkedIn connections and if we feel all out this is the one I want to connect with.
Just go and send the message, “Hi I would like to be on LinkedIn connection” and sent.

Do you think it’s going to work that way? It does not.
It’s very rare that someone will just randomly connect with you. Yeah if they’re trying to build their own network they may want to add another one. But it’s not really something that they want to do to create an association with you. Get the point.
Make sure to make the right connections so that the connection becomes an association, where you can really engage yourself with the other person and explore opportunities to get.

3) Sales Navigator or Paid Advertising Using LinkedIn:
This is another aspect which is very grossly overlooked. Yes, it is expensive. But it is very powerful.

Paid Advertising:
Another aspect of this is people generally try to boost posts and hope for people to connect. No, you must create targeted campaigns & ads.
Take stock, look at the insights, between those ads, keep doing it an ongoing basis. Some fantastic results can be achieved with this.

Sales Navigator:
With sales navigator, you can send out e-mails to specific clients with personalized messages. You also get a chance to check who is reviewing your profile. That is very powerful.
Therefore it makes a really good case to invest money in LinkedIn Paid Advertisement.
So those were my 3 inputs for B2B marketers, to really try their leads and the sales for their business using the LinkedIn platform.

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3 Facebook Promotion Mistakes Small Business Make

Hi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.

1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.

Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.

2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No

Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.

Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.

3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.

So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.

I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!

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