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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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3 Budgets Important For SEO Campaign Plan

3 Budgets Important For SEO Campaign Plan

Hello everyone.
You might be planning for an SEO project for your online business.
We talk about budgets and we only think of money as the aspect for defining it.
Right?
In this video, I’m going to tell you 3 Budgets that are so important when planning an SEO campaign.
Let’s take a look.

1) The Time Budget:
As a business owner, your most important investment in this budget would be your time. Most businesses what they do is they outsource their projects to agencies and contractors saying that you please do it on your own and show us the results without investing their own time into their project. It’s a cardinal mistake. As a business, your involvement in a project in defining the road map is so very crucial and therefore you must be able to devote and dedicate time. when planning for this project. Make no mistake, if you invest your time & budget, you will see a return on investment.
Big time. Please think this over.

2) The Skill Budget:
Make sure you have the right resources or you will hire the right resources for the project. Do not try to cut corners by cutting people who can just manage the show. You want skills to drive your campaigns, to get the results. Who can study who can research and adapt and who can really deliver on your business objectives?
Don’t compromise there. Get the right skills. Budget for that.

3) The Money Budget:
Now when you plan in advance, when you have the right skills, sometimes the costs can escalate. That’s right and therefore it is very important that during planning itself if you have certain numbers in mind you can define a staged approach rather than going all out, you can stage it in such a way that you can put in some money see the returns.
Then invest/reinvest some of that money again and keep on growing.
This can be done, but this has to be carefully thought out when planning for the project.
And this is exactly the point no.1 “Time Investment” is so important.

So as a business if you put in that time you can really work on the resources and the monthly budgets needed when planning for the project. This will not only save time effort cost but most importantly build and grow your ROI big term.

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3 Ways To Keep Your Website Safe/Secure From Malware

3 Ways To Keep Your Website Safe/Secure From Malware

Hello Everyone,
Are these some of the issues that your website is facing?
a) Getting junk e-mails from your Web site forums.
b) Getting malware injected into a Web site pages and some gibberish texts show them on your web pages Or some of them they just don’t open up at all or they get connected to some other Web sites.
Then your site could be seriously infected.

I’m going to tell you 3 ways of how these issues can be rectified so that they don’t harm your online business.
1) Having the Right Server:
Now, most businesses outsource this activity to their website developer who has been given the complete responsibility of hosting the web site, the emails, etc.

As a customer, you really need to know the configuration of the server, kind of settings up there to protect their website.
Most Websites are on shared servers which means there are multiple sites on the same server. One site gets infected by a virus or a malware chance of getting infected into your site as well is possible. That is why getting that right server is very crucial.

Talk to your website developer today, talk to your hosting partner today and understand the configuration. Make sure there are sufficient security measures in place which we will be talking about in one of our #HowTo videos coming soon, that are needed to put up on your website as a checklist to ensure spam emails don’t come or malicious malware are arrested. So choosing that right server is so very crucial.

2) Design Basics :
Get your developers to design a Website with sufficient security checks.
For example:
• Writing very tight security codes,
• Having required https:// codes in place
• Having captcha buttons on your forms.

To ensure that these basic malware issues do tuck up.
Of course, there are rampant and too sophisticated advanced malware programs around which can create a good site. But with these design aspects, you can really at one level make your website safe and secure.

3) The Backend Support:
Now in case all the security measures and checks in place, there is still a malware attack, a virus attack or spam e-mails coming up on your Website.

Then what you need to do is to ensure that you have your back end system in place to address that problem immediately. It can happen, since its real world, there are attacks happening all the time across the globe. So if your website were to go down instead of panicking it would be right to immediately raise a ticket with your hosting partner and get them to clean the malware, to clean malicious code that has been injected on your website.

Some of these if you plan it very well, your hosting plan will cover up charges involved, in some cases, you may have to pay extra to get those malicious codes or removed & clean. Make sure you plan this when you’re budgeting for your website and server.

This will definitely ensure that their business does not go down or goes down for a minimal time. This is so crucial for online business.
So those were my 3 inputs for all businesses when working on their site security at a preliminary level. This is where as a business you can manage or observe or supervise it accurately at your level itself. There are high-end issues that need to tackle at the server or at developers.

But these are 3 things that you can really monitor yourself and make sure that your website is always up and growing for your business.

Don’t forget to subscribe us on YouTube. Like us on Facebook.
Look forward to your comments and questions.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com 

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3 Steps Strategy For How To Qualify Your B2B Leads?

3 Steps Strategy For How To Qualify Your B2B Leads?

Hi Everyone!
As a B2B marketer all of us are really willing to give up our foot & leg for qualified leads isn’t it? Yes, that’s an industry-wide issue that we tend to get the junk or irrelevant leads which leads us to absolutely nowhere. It hampers our targets, hampers our goals and most importantly our business suffers.
So what we try to do is create a 3 Steps Strategy to Build towards Qualification of Leads. I’m going to try to share with you and see whether it works for you.

Step 1 – Online Qualification:
Let’s say you are generating leads to a business via your business website where people fill up forms and then you follow-up with leads, most of the businesses do it this way with the online channels. Now with this, the process could be

Part1: To ensure that you’re online channels are correctly orienting the customer so that only valued leads are coming up. Which means you can add fields in your form to capture information which would tell you more about the customer and his requirements. The more areas he fills the better you are in a position to identify the customer and his requirements as well. You might ask that by adding more fields are we losing out on the opportunity that the customer might say oh it’s a big form, he may not fill up. That’s where the balance is important. So you create your forms in such a way that it’s not too long not too short. But it’s done & it’s capturing the right information. This is where you will need expert help to help you build those forms.

Part2: Once you get the lead you want to qualify the person who has connected and their requirement. To qualify the person you can use online platforms like LinkedIn, Facebook so you can actually go and see that person, check his profile, designation, what the level of thought he has. Yes, that would give you a good insight into whether that person is a relevant person trying to connect to you for the inquiry. Next would be to identify their requirement. So that kind of information that has put up on the forms you can try and judge whether their requirements are matching with what solution you can provide. That would give you the first level of establishment of a) the customer who has written it to you and b) what kind of requirement he has.

Step 2 – Correct Qualification:
Once you have got this information from him you can connect back to the customer, by phone, e-mail, and WhatsApp anyway of your choice which is comfortable to you and to the person. Request with him that whatever information he had filled is correct, was by him or by someone else because it happens in most cases that someone else might fill up on behalf of someone else.

So establishing and reaching the right person who has placed that inquiry or had placed that lead or putting information on your website is very important because then you tend to talk to many people and eventually you find out that there’s someone X who’s sitting somewhere else who had an inquiry and someone Y person has filled it. In many cases, we also see the people even deny that lead was filled by them that form was filled by them. So this leads into disqualification of leads, where actually requirements could be there.
That kind of exploration would be very important and essential and I myself connect established with the right person then using the BANT qualification as we say BUDGET, AUTHORITY, NEED and TIME, based on these four factors to try to rate that LEAD that gives us some insight into the real need of the requirement, the authority person, the time need for that project, on how fast they want to get started and of course their budget requirements if any.

Step 3 – Orientation Qualification:
This is the most crucial aspect. You have understood his requirements understood the person. But, whether he has understood your solution that is equally important in establishing the qualification of the lead. In many cases, we’ve seen what the customer is requesting, what solution we have to offer there is a mismatch or it needs a lot of rework, a lot of reorientation needs to be done to create that solution for his requirement.
Now, this is very essential that you reconnect with him, orient him, ideate with him and come out a general consensus that whether his requirements and our solution are making a match. Once this happens then we can say this is a qualified lead. This is not a sale remember this. It’s a completely different story whether we are going to make a sale I’ve ever.

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3 Things To Make Your Google My Business Listing Ready For Local Search

3 Things To Make Your Google My Business Listing Ready For Local Search

Hello everyone,
If you are a local business and have not positioned yourself on Google My Business yet, these 3 things are most important to address when you get your business out there on Google.

1) Get Your Business Correctly Verified:
Google has introduced a system of verifying your business address and phone no. as a part of a cleanup mission that they have started because in the past lot of cases were bogus or false business had been set up on phone numbers e-mail addresses.
And it’s really kind of given such a bad name because of wrong businesses being shown up and then customers are complaining that they are not able to reach the right place.

Therefore, this verification of an address and phone number is extremely crucial and make sure you have your address and phone number very correctly put up and then using the verification process get your business verified immediately.
In fact we have a video created specifically for this https://youtu.be/FPVfqJkcHsk, so do check the video link and get your business verified right away.

Have multiple locations? No worries, you can add up to 18 locations in one Google My Business Account. So, go ahead and add all those addresses. Make sure you verify and they are absolutely correct. Why? Because once they’re verified it is going to be attached to your business and most importantly once they’re published on Google, customers are going to use them to reach our place. To ensure they’re as accurate and as direct as possible. So that customers can reach your place.

2) Complete Your Business Profile:
Google has created enough sections for you to fill up as much information about their business as possible. Not just to assist the customer but also help their backend to really map your business to people in the search so that the relevancy is very high.

For example, there filters like Women only business or assistance for disabled people.
Isn’t that fantastic? It’s a real indicator for the customer they know what to expect when they walk into your store. So make sure. You have all those more details filled up don’t leave anything blank, put in your working hours, services & make sure you have some keywords in place when you’re putting the description. Very powerful, fill up everything

3) Connect Visually:
Google My Business has a section where you can add photos of products and services. Make sure you really upload photographs of your store to give the users connect and they know what to expect when they reach your store. Give them an idea of their products and services. Most importantly fill in as much information can as much as possible.

Because you want to map it with search as well because you want Google to really map your services that people are searching for you or searching for products or services.

Another important aspect is when customers come in to make sure they give you a review. Google is geo-targeting reviews. This is another of their filters to ensure correct reviews are given and not bogus ones. This means that when you give a review via a mobile, using their GPS they can really map whether you are actually at the store and not at other place or you are paid to get a review.
So using this geo-mapping they can really establish which reviews are genuine and which are no. Isn’t that fantastic? So make sure you encourage all your visitors/customers to give you feedback when they’re visiting your store.

So these are my 3 suggestions to get you to Google my business page really active and ready for search when customers are looking for your services.

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3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

Hello everyone.
Are you a business marketer and use e-mails extensively for marketing then I’m going to show you 3 Cs that will make your campaigns very effective and powerful for your business. Let’s take a look.

1. CONTACT:
Contact Is King. Customers are not looking for what you are doing. Customers are looking for what their problems are and whether you can help them. Therefore you must be able to position your content addressing customer problems, their pain points or their requirements.

Don’t talk around we have with this, we have that for your, avoid. These sections will come at the bottom. Start very topically addressing a specific area that you can have with the customer’s problem or requirements. Once you do that, the connect will happen.

Make sure headlines are very powerful again addressing their problem. Addressing issues not that this is the x y z offering that you are giving no.
Do you have this problem? Does your business suffer from x y z issue? This is the one that’s going to get you the through.
So make sure your content is very customer centric, customer focused. And then you get the click throughs and opens for everything else.

2. CONSISTENTENCY:
There are two advantages of being consistent:
1.With your emails hitting that email box frequently, chances of customers clicking through to check out what’s there increase and because of that, your e-mails from then on can actually skip the spam filters and get directly in the inbox. Isn’t that powerful, it’s that next step to reach out to the customer isn’t it.

2. If the customer is seeing the emails again & again consistently. He knows you mean business.
He feels you are a serious business. This is the first impression that you are creating without even talking to him. Therefore being consistent will be able to reach and hit out to the prospective customer becomes so important.

3 CONNECT:
Now this C is the final nail in the coffin as I say. Once you start doing the analytics of who is viewing who is opening your e-mails. You must be able to create control groups. You must be able to categorize you or viewers you will be able to create separate lists and hit them.
with specific content. This is very important. Don’t generalize. Don’t send the same Emailers to all your audience. Once you established patterns once you establish how viewers looking at your e-mails create a specific content for them. This will increase their viewable and chances of connecting with you.

So you are really trying to analyze what kind of contact they are seeing and being able to throw our content which they would like to see. And once the see content would like to see they would like to talk to you. And that’s how you create an opportunity to meet with them and explore opportunities Isn’t that powerful?

So those were my 3Cs: Content, Consistency and Connect to make your e-mail campaigns powerful and not just powerful. They mean business, for your business.

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3 Facebook Promotion Mistakes Small Business Make

Hi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.

1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.

Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.

2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No

Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.

Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.

3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.

So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.

I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!

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