In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?
Why do you want traffic to your website?
• Leads and Sales/Subscribers
• Traffic Branding
• Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.
In any case please develop profiling of audience you’d like to address/target
• Value Aspects
What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?
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