In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?
Instead of Tips, suggest a process – Focus 90% on your website’s health.
Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.
- Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
- Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
- Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
- Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
- Set up reviews every 100 days to evaluate results and keep adapting.
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