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#WhatsUpOnline July 2019 Newsletter By ZYT

#WhatsUpOnline July 2019 Newsletter By ZYT

Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter
What’s There For You?
• Action- Real business cases
• Business- Innovation, new business models, technology implemented
• Creative- Latest events & campaigns
• Disruption- Market & technology changes & challenges
• Educate- Help businesses know online & grow online.

WhatsUp For July 2019
a. Action
Real business case of how LinkedIn can be leading B2B Lead Generation Platform.
Stats mentioned in the video.

b. Business
Check out Smart45 Online Evaluation Program
For businesses who want to evaluate their online business model or want to start small.
Have Questions? Click on the link below to get answers
https://www.youtube.com/watch?v=YaVCM…

c. Creative
Participating In Events/Tradeshows?
Know about Event Engagement Program (Online) – Marketing The Online Way
Get targeted reach, Improved ROI, Segmented Remarketing
For details http://www.zoomyourbusiness.online/ev…

d. Disruption
Did you know about the “Digital Twin” Concept?
Check how Is “Digital Twin” Concept Disrupting The Manufacturing Industry?
• The term Digital Twins was first introduced and clearly defined by Dr. Michael Grieves in 2003 at the University of Michigan.
• In this, twin refers to the virtual representation/image (generally 3-D model) of a product, process or service. It’s a very important concept in the Internet of things (IoT).
To learn more http://www.zoomyourbusiness.online/20…

e. Educate
Check out video series:
#ZYTQnA As A Small Business, Should I Focus On Sales Or Branding?
#QuickTalkWithAmod Why Is Your Website Traffic Not Converting Into Sales For Your Business?


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Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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Follow 5 Stage SEO Process To Improve Website Visibility On Search

Follow 5 Stage SEO Process To Improve Website Visibility On Search

In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?

Instead of Tips, suggest a process – Focus 90% on your website’s health.
Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.

  1. Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
  2. Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
  3. Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
  4. Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
  5. Set up reviews every 100 days to evaluate results and keep adapting.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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3 Reasons You Could Be Getting Junk Leads From Your SEO Campaigns

Trying really hard but getting junk leads for your business using SEO?

Join me to understand 3 reasons why this could be happening?

Reason #1: Incorrect Audience Profiling

This generally happens when we target Google rankings and traffic as key metrics in our campaigns. The focus is on numbers rather than quality.

What would you prefer? Handling 15 targeted enquiries or 150 sales calls from all over the park? Imagine marketing a 500 ltr water cooler to an organization of over 5000 employees OR Marketing a 50 KVA UPS to companies with less than 25 computer systems? by optimizing terms like “best water coolers” or “UPS power for your business”.

Its not going to work right? Although you may receive enquiries, get into meetings, make presentations but there is big mismatch in your offering vs the requirement conceptually.

Remember: Get your audience right. Don’t go for traffic. Go for customers.

Reason #2: Are you Engaging your customer enough?

Most websites often carry “information” about themselves, their services and offerings, etc. The customer is frankly least interested in knowing about you (at this stage atleast). Instead he is looking for

1.What is in it for him?”

2.Should he spend a couple of minutes of his valuable time reading what you have to offer?

3.Is there something different to offer? Something that matches his requirements?

4.Can he ask questions to you? Does he feel confident about you? Does he feel safe dealing with you?

All this forms part of user engagement which is extremely critical to make that connect.

Please evaluate your online presence on these factors. Extremely crucial. There are a lot of sophisticated tools out there to help you with this analysis.

Remember: An engaged customer buys and stays with you.

Reason #3: Inconsistency in marketing and/or too much chop-n-change approach.

Just when your campaigns are about to deliver some meaningful responses, you feel this isn’t working well and decide to change approach or methodology.

Sounds familiar? Inconsistency is a big let-down in many marketing campaigns across the globe. If planned well, then make sure you stick to it and keep going.

You may ofcourse tweak and adjust according to your analytics, but don’t deviate too much or stop it completely.

Remember: Plan well and then be patient enough to see results coming in.

What are your reasons? Would you like to discuss?

Do send in your messages/comments to amod@zoomyourtraffic.com and I will touch base with you to discuss with you.

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The im”pending”​ death of SEO…

The day since Google’s content and link relevancy mapping algorithm (Panda) was introduced in late 2012, every year brings in a whole new set of theories about how “SEO is DEAD” or “RIP SEO” or “End of SEO”.

2019 is no different and there a ton of articles, videos and other material that explains that SEO is thing of the past for good.

Here are some questions to ponder about:

•Have you stopped using Google search (or any other search for that matter) to find things online?

•Are you the only business in your domain so there is no need to be searched online at all?

•You don’t use a mobile phone to locate shops or cafe nearby while travelling?

•You don’t use online media at all?

If your answer to all these questions is big YES, the article ends here for you. You are one of the most happiest guys on the planet (angelic really).
Please keep spreading that happiness.

If your answer is a big NO, then SEO not only survives, it thrives!

What does SEO mean?

SEO stands for Search Engine Optimization – a method or concept by which you can optimize your websites technical data and content in such a way that search engines will rank your content high on their search consoles for visitors to reach you.

Old School Perception of SEO

Since all search engines are basically programs or bots (as they are popularly known today), smart techies found out a way to outthink these programs.

These counter programs and methodologies decoded the bot’ logic and manipulated chinks in their design to ensure content (implementing these smart programs) always stayed on top of search listings.

Needless to say, they received the highest traffic and hence best conversions.

Then it became rampant.

Then it led to abuse.

Then it led to visitors shying away from generic search and that’s when nice search based platforms took birth (Youtube for video, Amazon for products, LinkedIn for professional contacts, etc).

This jolted Google’s revenue model big time and thus awoke the sleeping giant …

The Big Change Comes In – the New Avatar of SEO

In 2012, they introduced a series of updates to their search algorithm (Panda, Penguin, Hummingbird and almost all flora and fauna versions over the coming years) to strengthen “QUALITY” of content that showed up when a particular search was punched in.

With Quality, content mapping became subjective (just what Google wanted).

They introduced parameters to “judge” user’s experience on your website to determine its quality when ranking it on their search engine. (Fair as long as they apply this uniformly across all domains and brands)

o How much time was a user spending on your webpage?

o How many pages did he check during one session on your website?

o Did he click on links or fill out forms or clicked phone actions on your website?

o How frequently did he visit your webpage?

o External factors like reviews, ratings and reputation forums

o and a lot more factors that were “difficult” to manipulate using smart-programs (although there are smart cookies doing even that .. it’s a race for domination)

SEO now became Search EXPERIENCE Optimization

The experience of the user’s engagement with your online presence became de-facto ranking and rating signals for search engines to place your website on top of their search results.

This is changing year after year as marketing companies and businesses vie for user attention, interaction and engagement.

As this evolves in 2019 and beyond, a lot of new factors will be incorporated to map relevancy, recency and urgency of the customer’s journey towards your online brand.

Imagine this scenario: You visit an online store to buy a mobile phone but don’t make a purchase. The next time you visit your facebook profile or gmail or other sites – do you see advertisements of the same model you were exploring a few days ago? Yes J. This is how powerful search engines are becoming. They are tracking your journey across the web and mapping your experience with marketing technology to enable you to make that buying decision. Isn’t that powerful ??

SEO is not dead, it has shed its skin and transformed into a resplendent new avatar !!

Use it to grow your business online….

Article coming up – Is The Blatant Misuse Of The Word SEO Across Community Giving It A Bad Name?

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