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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

Hello Everyone!
As an SEO marketer and salesperson, I meet a lot of customers every day and it is invariably found out that there are 3 questions that pop-up in most meetings.

In this video, we’re going to look at three such questions and how to effectively handle them to come up with successful outcomes.
1) Google Rankings
Most customers start with meetings by saying they’re my previous agency was not able to deliver on the Google rankings that they had promised and how do you intend to deliver on that one?

If the meeting starts on this note, it indicates a lot of education needs to be done with clients. Start asking questions in terms of their objectives? why did they want to make the Google rankings? What is the purpose?

In most cases, the purpose is to generate leads and business for them.
But then is Google ranking the only way to do it? But since they have heard from friends, their experience tells them that once we have Google rankings we are going to have a business. On their part, it’s very fair.

But as an SEO marketer, it’s our job, it’s our duty to educate them to understand the link between Google rankings, right traffic and lead generation, lead qualification and eventual sales.
Therefore education with the customer when such a question comes up is very important.

2) How Is Your Program Different From Other Agencies?
This question also pops up and also shows that the customer is trying to create benchmarking to decide whom they want to go.? This is fair in a way but again, a comparative approach will not work. Your methodologies differ, your approaches differ. What’s more important is understanding the customer’s vision and objectives and then be able to apply through your methodology to achieve that.

Don’t try to compare other programs with yours. Your conviction of really achieving set goals to deliver, what promises you make can be fulfilled should be really understood by the customer. Only then the comparison will stop. Otherwise, he’s going to rise from your meeting into another one to look for comparative options. Make your proposition unique.

3) Pricing
99% of projects boil down to this factor – Pricing Plans. This X-agency has given me A price, Y has B and yours say C which is 5 times more than what the others. Why is that? Understand clearly that probably you have not been able to educate your customer by now. This is a very really good indicator. This also calls for another round with customer, share good case studies, good examples of similar projects that you have done with delivered results.
customers will have budgets, but then ideally he should say – “This is my budget and now how can we achieve these objectives?”

That’s the one where you can then align, probably stage it or break it into parts or just focus on the few areas. Way to go. By comparing with An agency and B agency will not serve any purpose.
Once these are answered confidently, you are on your way to sign the contract with your customers.

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3 Myths About Google AdWords Paid Marketing

3 Myths About Google AdWords Paid Marketing

Hello everyone.
In this video, we are going to bust 3 myths associated with Google’s paid advertising platform Google AdWords. Let’s get started.

Myth #1: Most businesses think that Google AdWords is the only way of promoting their business on Google.
Well, it really baffles, confuses at times and angers me about the lack of knowledge of online promotion with businesses. I don’t really blame them because the agencies, the freelancers the SEO that they have hired probably don’t educate them well. I think this education is so very crucial.
Have you heard of Organic Promotion? Have you heard of terms like SEO, SEM?
Basically, these terms are used to organically promote their business. This is so important.
Just by doing paid advertising what you can do is to probably generate leads and traffic for your business in a faster way. But will that really mean ROI for you? It’s for the second point that I will be up later. But paid advertising is not the only way to promote your business on Google.
Look at organic ways; look at ways that are more sustainable, more inexpensive than paid marketing to promote your business on Google.

Myth #2: Once I Start My Google AdWords Campaign I Am Assured Of Business.
Now, this is again a big myth. Unless your campaigns are well planned, well strategized you will be burning money for sure and this coming from my experience dealing with numerous customers who are just pouring money into Google AdWords without getting ROI and then by default method, and the maximum by 5th month, they used to come and complain oh not being able to justify the ROI that we are putting in Google AdWords and what can be done about it.
That’s when this case of what else are you doing and the question what else? What else we need to do. That’s the problem and this is where I feel like an agency, as a freelancer as an SEO working with businesses that are your primary job to educate your customer and customers on their own should also educate themselves. They should ask these questions to the agencies and SEOs. Try to understand organic methods to promote their business in the long term and use paid advertising in small ways for festivals or for a specific season that they want to target. It’s a wonderful tool in these scenarios.

Myth #3: If I don’t do paid advertising Google will never rank my website on their search.
that’s again a very big misunderstanding. Google’s organic search and Google’s paid marketing although they are closely linked, are actually not related at all in a way.
Paid advertising is a way for you to jump the organic search and show up above it so that the chances of getting click increases. That’s the way Google gets paid to get more traffic to your website.
But organic model is something that you need to build along with Google and therefore using tools like Google Console, Google Analytics putting them on a website, tracking your data, putting in right content with meta tags, etc. and keeping on promoting it organically will automatically help your website to go up, because Google has these crawlers/bots constantly crawling the web looking at web sites information and then based on what kind of searches are happening it maps and then ranks the website. This is a completely organic process.
Google is doing it on its own and that’s why the organic listings show up in Google. It has got nothing to do with paid marketing. It’s also a myth that if you are doing paid marketing you get a boost in the organic rankings that myth has been busted a long time ago.

So to summarize organic SEO for a long term paid marketing for the short term.
Use organic SEO for building long term health of your online business and use paid marketing to build muscle as and when you need. Use paid marketing very effectively when particular season’s festivals, or particular geographies or any specific opportunity that comes along the way.

That’s the way that’s a time when you can really utilize that paid marketing because paid marketing is very expensive. Organic SEO is cheaper and you can do it on a sustained basis.
Make no mistake, paid marketing will not ensure new business for you, unless it is very carefully planned and then mapped up at the back with a powerful sales-based system on your business part to address those leads.
So plan your paid marketing well, don’t rely on it 100%.
Look at other options and use organic SEO to build your websites or online businesses to a long term plan.

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3 Facebook Promotion Mistakes Small Business Make

Hi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.

1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.

Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.

2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No

Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.

Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.

3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.

So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.

I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!

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3 DONT's When Working On SEO Campaigns

Check out 3 Don’ts Of SEO Campaigns

In this video we’re going to tell you three Don’ts of SEO campaigns that you need to keep in mind.

1. DO NOT STOP:
This is a big mistake that almost 95 % of businesses make especially small ones, that they tend to stop the campaigns assuming that it’s not going to work for them.

In 3-6 months if they don’t see results coming up really fast, they feel, oh this is waste of budget now let’s stop it, this is not going to work for us. This is of a fatal mistake.
Do not stop your campaigns. Yes, you need to analyze and check out what’s going wrong.

Whether the strategy was correct, the goals set were correct. That is very important to do. But, do not stop. This is very important.

2. DO NOT PANIC:
Now, this is another area where SMBs or small businesses suffer because at first whiff of a couple of negative reviews/feedback they get panic and they really don’t know how to handle the feedbacks, how to address those negative comments and then they really get paranoid.

No, this is an online marketplace. It’s an evolving one. It’s still maturing and most businesses even the big brands are suffering from this. So instead of panicking it’s best to address those reviews address those feedbacks that is going to build higher customer trust.

Please take this word and that’s how your brand is going to grow. So please do not panic. Cooldown. Take help if needed. And address those problems quickly.

3.DO NOT COMPETE OR COMPARE:
Now many businesses just want to replicate what the competition is doing. Because they are doing this do this because they have a website,make ours better than them, they have a great social presence ours would be quickly good.

That’s a big mistake. Let’s understand this. Your business is unique and although they’re competitors who offer the same services or similar products their business is unique as well. Their goals may be different, their approach may be different, their price points may be different, and their audience will be different. There are so many metrics involved.

Therefore keep your business goals in mind and keep your audience in mind.
Keep your strategy in mind and plan your campaigns. Do not try to compare or compete with others. Go with your strategy and you will certainly succeed.
Do you agree with those 3 DON’Ts? Or You have your Don’ts to add to that lists?

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