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Online Customer Journey Case Study

Omni-Channel At Work

At the beginning of this year, we announced our Omni-channel digital marketing methodology to educate, engage and enable businesses online. Here we present a real customer journey using this system.

Iteration 1 (Week 1 – Jun 2019)
Customer Registers with our LinkedIn Ad Evaluate Website

Iteration 2 (Week 2 – Jun 2019)
Based on our Phone, Email and WhatsApp communication – customer reviews but drops off (decision postponed)

Iteration 3 (Week 2 – Aug 2019 – 2 months later)
Customer locates our JustDial account and connects via phone again

Iteration 4 (Week 2 – Aug 2019)
Reviews website again

Iteration 5 (Week 3 – Aug 2019)
Keeps engaging with our WhatsApp and Emailer connect programs – asks questions and offerings

Iteration 6 (Week 4 – Aug 2019)
Sets up a personal meetup at our office over phone/WhatsApp

Iteration 7 (Week 4 – Aug 2019)
Visits our office with direction guides using Google Maps/Google My Business.

Iteration 7 (Week 4 – Aug 2019)
Reviews proposition with our team in person

This is our typical omni-channel customer journey model….