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Brand Building Through Social Messaging

Initial brainstorm:
This festival marks the birth of the Lord Krishna. Line of thought was to depict his values and image as savior of the universe.

Discussion:
It was thought out that we should focus on Makhanchor (Butter thief) concept. The idea is to highlight naughtiness and activity among children to promote healthy life and relationships.

Since our brand is about security locks, the campaign focuses on accepting the “Good thieves” and locking out the criminals as preached by Lord Krishna.

Captions set:
1.No locking this Makhanchor
2. The only “Chor” we cannot lock away
3. When this “Chor” is around, you don’t lock your door…
4. Our locks secure your home door except from this “Chor”
5. Hurry, lock your doors…here comes the Makhanchor
6. Welcome Makhanchor, other “Chors” beware
7.मजबूत है ताला, मजबूत है डोर, लेकिन क्या करे जब आए माखनचोर

Social Post Samples:
Option #1
HappyJanmashtami
Welcome Makhanchor! Other Chors Beware…

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #2
HappyJanmashtami
मजबूत है ताला, मजबूत है डोर
लेकिन क्या करे जब आए माखनचोर ?

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #3
HappyJanmashtami
Hurry, lock your doors…here comes the Makhanchor

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #4
HappyJanmashtami
Welcome Makhanchor! Other Chors Beware…

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Social post published on 23rd August 2019 on all social platforms
Watch the complete process