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How To Build Online Reputation For Your Business Over The Long Term?

How To Build Online Reputation For Your Business Over The Long Term?

Building an online reputation for your business is a big task and therefore it has to be carefully planned, carefully monitored and worked on consistently.

In this video, I’m going to give 3 ways of how it can be done effectively for the long term.

Let’s take a look.
1) Build Reviews:
It’s very important to build reviews. It’s important to ask for reviews. I think a lot of businesses miss out on this opportunity of asking for it they feel that customers feel they will give reviews. No, ask your customers to give you reviews. Don’t worry about whether they are good or bad. Don’t worry they are positive or negative.
Ask them to give specific reviews. Ask them what they like? what they did not like? Let them ensure that they are putting up their reviews on Google on Facebook, on the various 3rd party review websites, etc.

Now once that is done once you get the review it’s very important that you respond to them. Another issue with most businesses is they don’t respond to reviews, don’t respond to negative reviews at all and then they start finding out ways of how they can clean up the mess. Don’t do that. You must respond to negative reviews. Responding to.them very assertively.
In fact, we’ve got a video which you can see on how to respond to bad reviews.
Check this link https://youtu.be/JFErBp05C3I
So make sure you get the reviews and you respond to them.

2) Engage With Your Customers.
Just responding will not help. You also need to interact and engage with your customers.
Once you have customers on board and have their details, make sure you have ongoing campaigns for them through emails, WhatsApp, SMS, through your blogs, website, and social media to connect with them. Try understanding and addressed their questions, their queries through videos, posts, text try to engage them. See if they connect with you. I’m sure if you are addressing their questions they will connect with you.

3) To Remain Consistent:
This is where your values are very important. Because sometimes what happens is to address a specific review or negative feedback, we tend to sugar quote or some of the words and compromise on values when responding to it. Whereas similar issue with some days later we may be very forthright and maybe be really sticking to our values when we are responding back. This becomes inconsistent.
Make sure your values are always consistent when responding or interacting with customers. Unless that happens customers will not trust and customers are very very smart. There really and immediately understand that there’s inconsistency and that trust cannot happen.
To remain consistent with your values remain consistent with your views. And you will see customers will slowly start building that trust figure.

So those are my 3 ways of enhancing your reputation online.
If you have any other questions for us please write to us on the email displayed on the screen or you can also write in the comments below. Don’t forget to subscribe to our YouTube. and like us on Facebook.

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How To Deal With Bad/Negative Reviews Effectively?

How To Deal With Bad/Negative Reviews Effectively?

Hello everyone.
Are you an e-commerce business?
Then you will definitely understand the importance of reviews, which customers give you when they buy products from you. I’m sure all of us face negative or bad reviews.
How to deal with them? Do you deal with them? It’s very important.
So in this video, we’re going to see a few tips on how to deal with bad reviews effectively?

Step 1: Authenticate The Reviewer:
• Now what I mean here is first try and establish whether the reviewer has actually made a purchase from you. Many times what happens is businesses feel oh we got a bad review, now that’s either ignore. No, don’t do that.
• First, establish the identity of the reviewer. See if he has genuinely brought from your store. Check it with your sales team. And try to establish whether the person who is giving the review is a genuine buyer from your store.
• There have also been cases of negative SEO where in competitors actually write reviews against you to put your brand name down.
Therefore it’s very important. In step one. You authenticate the reviewer.

Step 2: Relevancy of the review.
95% of cases you will see reviews like worst experience or bad service. Isn’t it?
These are not reviews these are emotional outbursts of clients based on an incident or a problem that occurred when they were making that purchase or with your team member when they’re buying from your store.

Now addressing these reviews become tricky because you actually don’t know what the problem is. They have just given up a statement. So, therefore, it becomes critical to address it very carefully which I will be covering in Step 3.
But as far as possible if reviews like bad service or poor experience come up don’t treat them as negative. Other customers are smart enough to understand that these are emotional outbursts.
Yes, it’s very important that if the customer has a spelled out specific problem he has given details of where the bad experience was, these reviews are the ones which are very very relevant and then you can answer to them very specifically.

Step 3: Always Start With An Apology And End With Integrity
This is the most crucial step in the process.
• Start with an apology. Be unconditional Be real. Because customers are very smart to identify the artificial from the real. You shouldn’t mean you are sorry you should mean why you’re saying sorry to him for that bad experience.
• That’s why ending with integrity is very crucial because you are responding to that specific issue that you mentioned and showing real concern about making those changes into your business to make that experience good when either he comes again or a new customer comes on board. That integrity when you write a response will be clearly visible to him.
That’s why. Step number three starts with an apology and end with integrity.

I hope this was useful to you. If you have any questions please write to us on the email shown on the screen. And I look forward to talking to you in our future videos. Until then Bye Bye.

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