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3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

3 Ways B2B Marketers Can Use LinkedIn for Lead Generation

Hello everyone.
As a B2B marker today, LinkedIn is one of the most powerful tools right? Are using it right?
Understand these 3 aspects or 3 ways in which you can use LinkedIn in more powerfully to generate leads for your business.

1) Profiling:
80 % of customers that I consult, when I check the LinkedIn profile, I see them incomplete.that’s a big letdown.
This is your CV to your prospective customers. It must be up to date. Make sure you have

• All your skills & experience
• Your projects, certifications, and awards
• Your videos, links to papers you have written
• Recommendations from others.

Because customers are going to create an image when they are going to connect with you. Therefore your profile has to be absolutely up to date, if not do it today.

2) Prospecting:
When we look around LinkedIn connections and if we feel all out this is the one I want to connect with.
Just go and send the message, “Hi I would like to be on LinkedIn connection” and sent.

Do you think it’s going to work that way? It does not.
It’s very rare that someone will just randomly connect with you. Yeah if they’re trying to build their own network they may want to add another one. But it’s not really something that they want to do to create an association with you. Get the point.
Make sure to make the right connections so that the connection becomes an association, where you can really engage yourself with the other person and explore opportunities to get.

3) Sales Navigator or Paid Advertising Using LinkedIn:
This is another aspect which is very grossly overlooked. Yes, it is expensive. But it is very powerful.

Paid Advertising:
Another aspect of this is people generally try to boost posts and hope for people to connect. No, you must create targeted campaigns & ads.
Take stock, look at the insights, between those ads, keep doing it an ongoing basis. Some fantastic results can be achieved with this.

Sales Navigator:
With sales navigator, you can send out e-mails to specific clients with personalized messages. You also get a chance to check who is reviewing your profile. That is very powerful.
Therefore it makes a really good case to invest money in LinkedIn Paid Advertisement.
So those were my 3 inputs for B2B marketers, to really try their leads and the sales for their business using the LinkedIn platform.

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