As A Business What is Your Ultimate Online Goal?

Traffic?

WELL TRIED ….

Imagine opening up an ethnic garment store in your locality. People throng to see your store for its variety and fashion.

Sadly, your collection is high priced for their budgets and they leave without a purchase. Is your business winning in spite of the big flow of traffic?

RELEVANT TRAFFIC should be the keyword here.

VALUE of traffic far outweighs the VOLUME of traffic.

Let’s get talking about how to generate relevant traffic for your business.

Rankings?

WELL TRIED … But SADLY this is an age old belief now!

MYTH: High Rankings = High Traffic = Roaring Business

Businesses have burned cash in this approach with little or no results, in addition to frustration and stress. There are a million campaigns out there where websites are ranking on Page 1 (or even Top 3 positions) of Google/Bing search.

Rankings don’t ensure

  • Relevant Traffic (they may source a ton of irrelevant traffic but no business)
  • Traffic Volume (the keyword isn’t searched enough to make a business case)

In very niche business cases, rankings may prove beneficial and give relevant results.

E.g. if you have a grocery store in Green Meadows serving a smaller community, then even 20 searches for term “Grocery Store Within 1 Mile Of my Location” from Green Meadows will yield relevant and business traffic. Get the point?

Rankings also act as a great BRANDING signal for your business though.
Ranking on Page 1 is like being in the top 1% of your classroom in grades. You get those admiration stares from the crowd.

Brand companies need this feature to showcase their dominant market position.

Let’s get talking about how to rank your business on Google and other search engines.

Leads?

Bingo !!! you have the pulse of the market!

93% of businesses expect to generate leads from the online, digital or any marketing effort.

Irrelevant traffic to your business from Google rankings is a massive cost.
Cost of connecting with the traffic through calls, emails, follow-ups is massive.
To top that – 90% of this traffic does not intend to do business with you (at least not at the moment) for various reasons like competition, value for their money and brand perception.

What If, our sales teams would receive prospects that match my business deliverables? That would save/improve.

  • Connect and Orientation time
  • Administrative Costs
  • Time for Sales Team and Customers
  • Decision making

Let’s get talking about how to generate targeted leads for your business.

Build Leads for Your Business

Using Our Proven 10 Step Program

  • Understand Your Business

    What problem are you trying to resolve for your customer? What value proposition are you offering? How are you different from the competition?

  • Understand Your Audience

    Whom are you trying to connect with? Will they see value in your proposition? What-When-Where will they need to buy your offering?

  • Objective Definition

    What is your vision and mission for business? What are your business goals and milestones?

  • Design Roadmap

    How do you achieve the goals and milestones? What strategy will you implement?

  • Execution and Testing

    How effectively are we presenting ourselves to connect and interact? Are we missing anything? Any errors that need rectified?

  • Visibility and Reach

    What media works best for our business’ reach? What benchmarks do we define to establish as an established player?

  • Lead Connect

    What media works best for our business’ reach? What benchmarks do we define to establish as an established player?

  • Conversion Focus

    Is our sales channel focused on serving the customer with a solution or information? How to convey our value proposition?

  • Performance Analytics

    How do we evaluate our goals and milestones? Are we heading the right way? Do we need strategic or process changes? Is business viable?

Build Leads for Your Business.

Using Our Proven 10 Step Program

UNDERSTAND YOUR BUSINESS

What problem are you trying to resolve for your customer? What value proposition are your offering? How are you different from the competition?

UNDERSTAND YOUR AUDIENCE

Whom are you trying to connect with? Will they see value in your proposition? What-When-Where will they need to buy your offering?

OBJECTIVE DEFINITION

What is your vision and mission for business? What are your business goals and milestones?

DESIGN ROADMAP

How do you achieve the goals and milestones? What strategy will you implement?

EXECUTION AND TESTING

How effectively are we presenting ourselves to connect and interact? Are we missing anything? Any errors that need rectified?

VISIBILITY AND REACH

What media works best for our business’ reach? What benchmarks do we define to establish as an established player?

LEAD CONNECT

What media works best for our business’ reach? What benchmarks do we define to establish as an established player?

CONVERSION FOCUS

Is our sales channel focused on serving the customer with a solution or information? How to convey our value proposition?

PERFORMANCE ANALYTICS

How do we evaluate our goals and milestones? Are we heading the right way? Do we need strategic or process changes? Is business viable?

The Business Case Study That Shows It All…

Category: B2B | Segment: Manufacturing
Considered by many as the most “offline” business segment, manufacturing industry is slowly coming out of traditional marketing mindset owing to a lot of changes including – changing marketplace dynamic, tech-savvy competition, government regulations, next generation young CEOs and entrepreneurs taking over legacy businesses.

1200

Avg. Traffic per month

00:06:34

Avg. Time spent on website

4.8

Pages per session

6%

Bounce rate

1200

Avg. Traffic per month

00:06:34

Avg. Time spent

4.3

Pages per session

6%

Bounce rate

The stats above showcase how a industrial manufacturing business transformed its sales function using digital marketing to position itself strongly in its niche, not just in India but globally. In the coming year, a lot of technology, data analytics and business intelligence is being planned to take marketing and hence business to the next level.

Leads generated in 12 months (120)
Sales Funnel (70)
Completed Deals (33)

Key Highlights of the Campaign

Website redesign for Lead capture

Customer orientation, rather than portfolio presentation, resulting in prospects for business. Being RESPONSIVE (both technology and customer connect)

Strong analytics and data insights

Market research and analysis to explore new opportunities. Marketing channel evaluation for data driven business decisions.

High user engagament

Actionable website flow and content to connects visitors to important content that would help them to take actions on website.

Timely Automated Response

To build immediate customer connect

Interaction With Sales Team

To improve customer connect and conversions

Curating Leads

Through email programs, re-marketing, knowledge hub (Quora/blog), influencer networking

  • Website redesign for Lead capture

    Customer orientation, rather than portfolio presentation, resulting in prospects for business. Being RESPONSIVE (both technology and customer connect)

  • Strong analytics and data insights

    Market research and analysis to explore new opportunities. Marketing channel evaluation for data driven business decisions.

  • High user engagament

    Actionable website flow and content to connects visitors to important content that would help them to take actions on website.

  • Timely Automated Response

    To build immediate customer connect

  • Interaction With Sales Team

    To improve customer connect and conversions

  • Curating Leads

    Through email programs, re-marketing, knowledge hub (Quora/blog), influencer networking

Lets get started…

Evaluation Programs

For companies who want to evaluate their business model or want to start small.

Evaluate my website (FREE)

Your online business starts with your website (generally), so understanding whether it is positioned for the customer, market and search media is important. ZYT will help evaluate your existing website on these parameters.

Evaluate my existing campaign

ZYT will evaluate your current SEO, SMM, SMO, SEM, Link Building, Content Marketing, Paid and any online campaign being run for its effectiveness.

ROI Tester Programs

For businesses that want to evaluate the online business model or want to start small.

A30 - Online Viability Starter Report (Evaluate)

A30 – 30 Days – Online Viability Starter Report

ZYT will conduct tests on the website, social media and other online properties to establish their effectiveness. New platforms will be established. A strategy roadmap will be created to establish – viability of business model, correct audience definition, media definition, define right objectives for the long term and develop roadmap to achieve these objectives. This report will be shared with customer and in mutual discussion, the long term action plan will be defined. Customer can decide to execute it independently or employ ZYT to manage this for you.

What to expect?


A50 - Business Tester Module (Evaluate and Test)

A50 – 50 Days – Business Tester Module – (Evaluate and Test)

ZYT will evaluate and execute – viability of business model, correct audience definition, media definition, define right objectives for the long term and develop roadmap to achieve these objectives. This will be shared with customer and in mutual discussion, the long term action plan will be defined. Customer can decide to execute it independently or employ ZYT to manage this for you.

What to expect?


A100 - Strategic Roadmap Module (Evaluate, Test and Establish)

A100 – 100 Days – Strategic Roadmap Module – (Evaluate, Test and Establish)

What are your biggest pain points establishing or running an online business? We conducted a survey and established that there are 5 key pain areas for businesses holding them back to go and grow online.

What to expect?


ROI Delivery Programs

For companies ready to get going with their online business.

Lead Generation Program

Lead Generation Program
Leads are lifeline of any business. Quality Leads are oxygen.
Empower your business’ sales function with a powerful lead generation program for growth and profits.

What to expect?


Lead Generation + Branding Program

Lead Generation + Branding Program
Not all businesses market for business. Lucky ones!
Brand Image, Reputation and Market Appeal are more important for established businesses.
Rediscover your brand power using our Enterprise Branding solution.

What to expect?


Paid Campaigns (Seasonal)

Looking to drive sales real quick?
Paid marketing to the rescue.
Spend your paid marketing budgets wisely though.
Achieve Effective ROI through ZYT paid marketing solutions

What to expect?


Maintenance Programs

For companies, who feel online presence is necessary but may not be their primary source of business generation.

Website Management

Managing your website to keep it fresh, updated and relevant is no mean task. Google likes up-to-date websites. So do we. And we help keep yours too … check our website management solutions

Branding Through Ranking

Is Google ranking important for you?
Do you want to get above your competitor website on Google Search? Or Drive Traffic To Your Business?
Dial Us for a consultation on how Google Ranking can help you grow your business and branding.

Event Engagement Program (Online)

Businesses that participate in small events, business exhibitions, product exhibitions, seminars, trade fairs, expo events…etc.

What To Expect?

Increase visibility for your business events and exhibitions

How It Works?

✔ Pre Event Awareness
• Document all information/branding material related to event.
• Event creation on social media, Invitation posts shared across social media and the website.
• Social media promotion: 15 event themed content.
• Training the businesses’ event representative team during the LIVE event for
• Facebook/YouTube LIVE streaming
• Publishing on platforms with correct tagging
• Data sharing (Photos, updating database in emailer platform)

✔ LIVE Event Connect
• Team member on booth to capture LIVE demos/customer interaction daily
• Update database of signups
• LIVE from event
• Facebook/YouTube LIVE
• Talking to customers
• Product Demos
• Socially promote the LIVE events on social media

✔ Post Event Engagement
• Event Thank you, success posts shared across social media and the website.
• Categorization of signups information captured (offline/online) for future promotion.
• Report analytics for offline marketing campaigns.
• Suggestion report for future events.

ModelEvaluateExploreEnterprise
Timeframe30 days50 days100 days
Suitable forSmall Events, ExhibitionsProduct Exhibitions, SeminarsTrade Fairs, Expo Events
Modules   
PreYesYesYes
LIVENoYesYes
PostNoYesYes
Social Media   
FacebookYesYesYes
LinkedInYesYesYes
InstagramYesYesYes
YouTubeNoYesYes
BlogNoYesYes
Google My BusinessYesYesYes
Connect Media   
EmailersNoYesYes
SMSNoNoYes
WhatsAppNoYesYes
Deliverables   
AnalyticsYesYesYes
EngagementNoYesYes
SuggestionsYesYesYes

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