Online Saal Bhar Diwali Ghar Par...

Online Saal Bhar Diwali Ghar Par…

Saal Bhar Kya Kiya??
Online payments? Online food deals? Online messaging? Emails? Online Dating? Online Shopping? Online .. Online… Online !!

Ab Bas Ho Gaya !!!

Iss Diwali ko … Online Band Kar do!
Diwali Family Ke Saath Ghar Pe Manao …
Isliye keh rahe hain – Online Saal Bhar, Diwali Ghar Par!

Check out our five part social post series that highlights why “NOT” being online all the time can actually bring joy and happiness in your life?

Go Shopping with friends not apni dukaan…

Greeting card bhejo, app message nahi….

Mummy ke laddoos, no meals on deals…

Behna ko cash do, ATM mat karo….

Selfie with family, Smile please…

Auto Industry Disruption And Digital Marketing

Auto Industry Disruption And Digital Marketing

There are structural changes and disruption that the auto industry is going through not only in India, but globally and eventually this will impact the turns marketing will take, and also enter some new lanes marketing has not ventured into earlier.
There are three tectonic forces hitting the auto industry simultaneously, and even one of them would be powerful enough to disrupt the entire industry. This powerful trifecta of forces is fleets represented by app-based Cabs -on-demand like Uber/Ola, electric vehicles EV replacing IC engines, and finally, autonomous or driverless cars. A lot is written and said about the first two – the shared economy phenomenon, and the advent of electric. Not much attention, however, is paid to the third major disruption – driverless or autonomous cars. Most of us tend to believe that this is something that will never happen in India or will take a huge amount of time.

Autonomous cars will become a new marketing medium. In some sense, the car will become the new living room, with the lounging space and a host of entertainment options, and multimedia screens dotting every available surface inside the car. This will give a range of cross-channel opportunities for digital marketers,that could combine the offline and online mediums. There could be seamless advertising across car screens and billboards that the cars pass by. As the car nears a retail outlet, the two could communicate with each other to alert the passenger of discounts and offers. Your phone, the car, and physical outlets would work with each other seamlessly and present great marketing opportunities using connected IoT devices. Targeted advertising could mean something totally new, as the vehicle itself could be ordered (with consent, of course) to take the passenger directly to a new restaurant or outlet for introduction offers. Business development could itself develop.

For marketers, thus, there will be three huge challenges and opportunities:
• Precise location-based targeting: it will become very critical to integrate both physical and digital across cars, devices and the outside physical environment (billboards, retail outlets, fuel stations, restaurants) on the move, and build effective and powerful cross-channel communication and promotions
• Hyper – personalisation: Data from ultra-intelligent autonomous vehicles will afford even greater personalization opportunities. Ads could be served very effectively based on even physical purchase/visit history, not only the digital one, for example. Entertainment options could be very precisely tailored.
• Real-time marketing: Alerts, ads, and messages will be based on where the customer is and what her destination is. Content can be dynamic and contextual to the location and intent
Technology tends to greatly influence how customers think and behave, and disrupt businesses. This happened with cars, with television, the PC and mobile phones. A similar, massive disruption will happen again, with autonomous cars. Good marketers have looked upon each disruption as an opportunity and innovated and not just adapted but leapfrogged using such shifts. Happy not-driving.

• Hyper – personalisation: Data from ultra-intelligent autonomous vehicles will afford even greater personalization opportunities. Ads could be served very effectively based on even physical purchase/visit history, not only the digital one, for example. Entertainment options could be very precisely tailored.
• Real-time marketing: Alerts, ads, andmessages will be based on where the customer is and what her destination is. Content can be dynamic and contextual to the location and intent
Technology tends to greatly influence how customers think and behave, and disrupt businesses. This happened with cars, with television, the PC and mobile phones. A similar, massive disruption will happen again, with autonomous cars. Good marketers have looked upon each disruption as an opportunity and innovated and not just adapted but leapfrogged using such shifts. Happy not-driving.
Source:Devendra Chawla and Jaspreet Bindra

Online Promotion Programs For Businesses

P-Organic

For companies, who feel the online presence is necessary but may not be their primary source of business generation.

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What BENEFITS to expect?

  • Consistent Google Search Indexing & Rankings in your business domain/market
  • Maintain Consistent Visibility of your online brand across the web
  • Build Website Traffic to orient with your services/products  
  • Generate Prospects and Relevant Leads through timely communication and improved user connect
  •  RESULT? – grow your business online at Fraction of a Cost (compared to having a sales team member)
  • Stand out from the competition.

What will ZoomYourTraffic do?

  • Analyze your website to create strategy for your business market (audience, service positioning, approach to reach out effectively, identify platforms to promote, design systems for better traffic connect, etc)
  • Run our campaigns month after month to ensure website position on web (rankings, visibility, traffic, social signals keep improving) and business (relevant prospects converting into leads for business)
  • Monthly analytics review to be shared with you for performance of website and various goals set.
  • Quarterly meeting to review website performance
  • Suggest ideas and concepts to expand market scope and new opportunities that online market will throw…

Key Highlights

  • Website re-alignment suggestions and review based on strategy with NO extra costs involved.
  • Track performance of your website yourself. This is important since it will help you LISTEN to your market and develop new services/products.
  • Keep track of competition. Very important to define your USPs and values to project to your customer (Quarterly competitor analysis report)
  • Customers will find your business, rather you looking out for customers…..

P-Lead

For companies ready to get going with their online business.

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What BENEFITS to expect?
a.Business Signals

i. Generation/Tracking of leads from the website with correct attribution (Deliverables – Lead collection report)
ii. Lead management evaluation/audit/review based on website interactions(Deliverables – Lead categorization report –Geography-wise/Product wise)
iii. Insight into user behavior on-site (Deliverables – User Engagement Report)
1. Products being viewed
2. Geographies viewing those products
3. Demographics of visitors
4. The pattern of user behavior on the website.

b.Branding Signals
 i. Google Ranking for keywords with competition analysis (Deliverables – Google Ranking Report
ii. Social Signals (LIKEs/Shares/Reviews/Rating).


P-Enterprise

Not all businesses market for business. Lucky ones! Brand Image, Reputation, and Market Appeal are more important for established businesses. Rediscover your brand power using our Enterprise Branding solution.

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Brand Building Through Social Messaging

Initial brainstorm:
This festival marks the birth of the Lord Krishna. Line of thought was to depict his values and image as savior of the universe.

Discussion:
It was thought out that we should focus on Makhanchor (Butter thief) concept. The idea is to highlight naughtiness and activity among children to promote healthy life and relationships.

Since our brand is about security locks, the campaign focuses on accepting the “Good thieves” and locking out the criminals as preached by Lord Krishna.

Captions set:
1.No locking this Makhanchor
2. The only “Chor” we cannot lock away
3. When this “Chor” is around, you don’t lock your door…
4. Our locks secure your home door except from this “Chor”
5. Hurry, lock your doors…here comes the Makhanchor
6. Welcome Makhanchor, other “Chors” beware
7.मजबूत है ताला, मजबूत है डोर, लेकिन क्या करे जब आए माखनचोर

Social Post Samples:
Option #1
HappyJanmashtami
Welcome Makhanchor! Other Chors Beware…

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #2
HappyJanmashtami
मजबूत है ताला, मजबूत है डोर
लेकिन क्या करे जब आए माखनचोर ?

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #3
HappyJanmashtami
Hurry, lock your doors…here comes the Makhanchor

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #4
HappyJanmashtami
Welcome Makhanchor! Other Chors Beware…

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Social post published on 23rd August 2019 on all social platforms
Watch the complete process

Online Customer Journey Case Study

Omni-Channel At Work

At the beginning of this year, we announced our Omni-channel digital marketing methodology to educate, engage and enable businesses online. Here we present a real customer journey using this system.

Iteration 1 (Week 1 – Jun 2019)
Customer Registers with our LinkedIn Ad Evaluate Website

Iteration 2 (Week 2 – Jun 2019)
Based on our Phone, Email and WhatsApp communication – customer reviews but drops off (decision postponed)

Iteration 3 (Week 2 – Aug 2019 – 2 months later)
Customer locates our JustDial account and connects via phone again

Iteration 4 (Week 2 – Aug 2019)
Reviews website again

Iteration 5 (Week 3 – Aug 2019)
Keeps engaging with our WhatsApp and Emailer connect programs – asks questions and offerings

Iteration 6 (Week 4 – Aug 2019)
Sets up a personal meetup at our office over phone/WhatsApp

Iteration 7 (Week 4 – Aug 2019)
Visits our office with direction guides using Google Maps/Google My Business.

Iteration 7 (Week 4 – Aug 2019)
Reviews proposition with our team in person

This is our typical omni-channel customer journey model….

How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

1) Our biggest learning in this exercise was our findings that
“People now prefer to read messages via WhatsApp over email.”
That’s a very important and critical input for our business. e-Mail is generally confined to laptops and office-based scenarios whereas  WhatsApp is a mobile-driven messaging system and in today’s world when people are on the move all the time, communication on the fly is very important.
Therefore this transition was definitely not unexpected. But now once we’ve realized through our campaigns it makes a hell of a lot more important that we really focus on this aspect and start building our messaging which is more of WhatsApp oriented which will really deliver on time and reach the customer’s inbox right away.
2) The second most important observation that we found on WhatsApp was “The messaging was more direct as opposed to email which was more indirect.”
What I mean by direct messaging was the responses were more in terms of decision making or action-oriented. For example: let’s meet or lets discuss on a call or when can we start with this project or when can we connect to discuss this further. Whereas on e-mail it was more of OK send us more information. Can you send me some examples of your work? So these are more indirect.
So with WhatsApp what the observed was people were more eager, more action-oriented when it came to messaging via this medium. Therefore it also helped us in speeding up communication and decisions on projects. Isn’t that powerful?
3) The very fascinating aspect of WhatsApp is it’s ability to immediately notify you that whether your messages have been sent, whether they’ve been received and when that read using those gray and blue checkmarks, right?
Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when it’s been read, who is reading it. And then you can realign or re-categorize your content to send out specific content to specific groups at specific times so that you can really develop an engagement and again improve on your decision making Get your customers so engage they want to talk to you.
So using this WhatsApp platform we have were able to understand and learn a lot of things.
The learning is always on and you are really learning new fascinating aspects using this program which we will keep on sharing with you in the coming days and months.
If you have any questions or suggestions for us, please write to us on the email @ business@zoomyourtraffic.com or in the comments section below.
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http://www.zoomyourtraffic.com

How can I increase my website SEO rank on Google?

How can I increase my website SEO rank on Google?

Here are the top 5 suggestions:
1. Define your SEO objectives? – Traffic, Lead Generation, Branding
2. Based on the objective – choose the right keywords to focus.
3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action.
4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics)
5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives.
Money Keyword video link: https://youtu.be/pXo2SWq6b8k

Share your feedback & if you have any other challenges or questions on taking your business online write to us in comments or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!!
YouTube: https://bit.ly/2W9smsE
Twitter:  https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ
Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com