How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

1) Our biggest learning in this exercise was our findings that
“People now prefer to read messages via WhatsApp over email.”
That’s a very important and critical input for our business. e-Mail is generally confined to laptops and office-based scenarios whereas  WhatsApp is a mobile-driven messaging system and in today’s world when people are on the move all the time, communication on the fly is very important.
Therefore this transition was definitely not unexpected. But now once we’ve realized through our campaigns it makes a hell of a lot more important that we really focus on this aspect and start building our messaging which is more of WhatsApp oriented which will really deliver on time and reach the customer’s inbox right away.
2) The second most important observation that we found on WhatsApp was “The messaging was more direct as opposed to email which was more indirect.”
What I mean by direct messaging was the responses were more in terms of decision making or action-oriented. For example: let’s meet or lets discuss on a call or when can we start with this project or when can we connect to discuss this further. Whereas on e-mail it was more of OK send us more information. Can you send me some examples of your work? So these are more indirect.
So with WhatsApp what the observed was people were more eager, more action-oriented when it came to messaging via this medium. Therefore it also helped us in speeding up communication and decisions on projects. Isn’t that powerful?
3) The very fascinating aspect of WhatsApp is it’s ability to immediately notify you that whether your messages have been sent, whether they’ve been received and when that read using those gray and blue checkmarks, right?
Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when it’s been read, who is reading it. And then you can realign or re-categorize your content to send out specific content to specific groups at specific times so that you can really develop an engagement and again improve on your decision making Get your customers so engage they want to talk to you.
So using this WhatsApp platform we have were able to understand and learn a lot of things.
The learning is always on and you are really learning new fascinating aspects using this program which we will keep on sharing with you in the coming days and months.
If you have any questions or suggestions for us, please write to us on the email @ business@zoomyourtraffic.com or in the comments section below.
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How can I increase my website SEO rank on Google?

How can I increase my website SEO rank on Google?

Here are the top 5 suggestions:
1. Define your SEO objectives? – Traffic, Lead Generation, Branding
2. Based on the objective – choose the right keywords to focus.
3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action.
4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics)
5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives.
Money Keyword video link: https://youtu.be/pXo2SWq6b8k

Share your feedback & if you have any other challenges or questions on taking your business online write to us in comments or email us @ business@zoomyourtraffic.com

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Trach traffic and leads from google

How To Track Visitors Coming To Your Website From Google & Other Search Engines?

In this #TechKnow Blog you will know about how to track traffic and leads from Google:

Question:

How can I track the number of people that are visiting my website from search engine?

Below is brief about the answer to the question.
For detail explanation please watch the video.

Answer this question:

The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.

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Money Keyword in SEO

Money Keywords In SEO – What Are These And How To Identify Paying Visitors?

Question:

What are the money keywords in SEO?

Answer:

Below is brief about the answer to the question.For detail explanation please watch the video.

Any keyword that generates a relevant click through to your page is a money keyword.

This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.

However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.

Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.

Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.

Hope this blog was helpful to you.

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How To Build An Online Business Sustainable Long Term With Changing Technology?

In this ever-changing online world where things changed over six months.
What approach should be taken to be able to grow the online business sustainability?

Very interesting question and to that my answer was If we takes care of these 3 aspects, we would be able to build a sustainable and stable business over the long term.
Let’s see what they are.

1. Intent:
In the online world, a billion searches are happening every day for various reasons. For example, you are an online store selling mobile phones what could be the more pertinent search for you? An iPhone history our latest iPhone X Model which is more relevant for you? The second one Right? Which means understanding the context of what that search is so important for your business.

Because if I were to optimize for iPhone history which has been searched 10K times. It’s not going to bring your business. It just going to bring me traffic where people are trying to search for the iPhone history.

You want people to buy from you, Right? Therefore, capture the intent of the keywords being typed in and then optimize your online presence for that intent. That will always deliver relevant traffic for you and relevant traffic means business.

2) Content:
Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself.
If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.

3) Engagement & Enablement:
The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.

And once you’ve got him engaged you have to be able to give him the power to make those buying decisions and to be able to simplify his buying experience. So you have an e-commerce facility on your website so he can make that purchase decision. You have a facility where he can request a quote, he can compare models, and you can give him offerings of accessories along with his purchases.
All that is enablement for the customer to make that buying decision.

So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT

Irrespective of whatever happens in the online world, technology will change, the competition will increase, and search engines will go up and down. But you are directly targeting the customer. If we do that then that is no harm to business your business would always remain stably sustainable. Yes, you will have to make those changes. You will have to adapt to changing new technology and environment.

But the primary focus is the customer. So if you really understand your customer, you will be able to deliver long term business for your customers and grow your online business.

I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.

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How To Calculate That How Much Traffic Is Good For Your Website?

How To Calculate That How Much Traffic Is Good For Your Website?

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Why do you want traffic to your website?
• Leads and Sales/Subscribers
• Traffic Branding
• Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.

In any case please develop profiling of audience you’d like to address/target
Profiling Aspects
• Gender
• Age
• Interests
• Geography
• Profession
• Value Aspects

What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?

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How To Identify Right Keywords That Send Paid Traffic To Your Website?

How To Identify Right Keywords That Send Paid Traffic To Your Website?

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Below is a brief about the answer to the question.
For a detail explanation please watch the video.

Relevant searches = Relevant Traffic = Relevant Leads = SALES
Using website analytics tools – you can configure them to check what keywords are driving relevant traffic and hence sales.
e.g. under GA – you can set goals of “Buy Now” buttons or “Download” links or “Subscribe” actions. Set up value against each goal. Then using a combination of goal flow and Google Console data – you can establish what keywords are hitting those goals and hence conversions for you.
Delve a bit deeper into your website analytics tools and they can give you very useful data pertaining to converting keywords, pages, actions, sources, etc.
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The Enigma of “Irrelevant Leads”​

Online Marketers and Online Business people will relate to this title closely. Almost all of us have received phone calls, emails or messages requesting information on our service/product that don’t match our offerings, value proposition (pricing included) or business vision. Right?

Try to relate with some of these situations:

a. “Nothing to do with our product, lost 25 min trying to explain our product to him only to find out he was seeking something completely different :(”

b. “Totally generic talk – he would/could not understand that I work on specialty products but kept harping on his general needs. Didn’t help him or me either…Had to cut the conversation short …”

c. “I receive at least 10 email inquiries everyday in my mailbox that has nothing to do with my business offerings. I have to respond to them politely indicating looking for other options but leads to loss of my/my team’s time and energy. I spend more energy writing to such emails rather than to genuine inquiries.”

In our online marketing business at ZoomYourTraffic.com, we have experienced lead enquiries like these in the past –

·       “Develop my website in WordPress with SEO”

·       “Need to generate business from website inside 60 days”

·       “I have an annual budget of 50K. I need to generate business through my website.”

·       “SEO my website for #1 Google Ranking”

·       “Start Social Posting for my online business to build traffic and sales”

At a glance, these enquiries look absolutely relevant and objective driven.

With experience – we mark such requests as either “Irrelevant” or “Level 2 Exploration Needed” (Will explain this later in the article).

The question is what would you give, if we could address requirements and inquiries from prospective customers that:

A.  Matched your product/service offering to the Tee – so that all you needed to explain/present your VALUE PROPOSITION to enable to a buying decision?

B.  Don’t match the exact need but are ready to hear about SOLUTIONS TO UPGRADE/UPSCALE their systems with your offerings

C.  Looking to EXPLORE opportunities for growth through my business without PRICING being the only decision factor

Life would be better right! Then, what stops it? What hampers businesses from receiving irrelevant calls/leads to targeted ones?

Three important aspects:

AUDIENCE DEFINITION
VALUE PROPOSITION
FOCUS or INTENT IDENTIFICATION
AUDIENCE DEFINITION

Most businesses start their online journey to “be seen by everyone”.

Be visible and business will follow – is the simple mantra. Fair enough.

This in itself is starting on the wrong foot.

If you build your visibility for the mass, the mass will come.

What follows is “irrelevance…”

People from all walks have different requirements, perspectives, value ideas and spending power.

e.g. If you are selling “cell phone back covers for feature phones” on your website – who would be your potential buyers?

Vis a vis .. if you are selling “iphone back covers” on your website – who would be your potential buyers?

Conceptually, the product is same, offering is similar and delivery ecosystem is the same. What is the difference?

THE AUDIENCE … the buyer !!

I can’t promote my feature phone website to an iPhone audience and vice versa.

The dynamics change. The thinking changes. The buying changes. The game changes ….

Getting your audience definition right, is therefore the key.

Invest time in profiling the right audience for your online business.

Reach out to the right people if you intend to avoid irrelevant questions, queries and hence leads.

It will save you a ton of time, effort and increase business bottom-line in the long term.

VALUE PROPOSITION

You have a super product (e.g. a cutting edge 3d printer) to sell.

Needless to say – it will have quality, durability and high price point.

All these are values – and yes – this needs to be visible to the customer/potential buyer.

Unless you show this VALUE to the customer – he will not “value” your effort of developing that product.

Why is iPhone an icon? – not because it’s the best smartphone ever but it has presented its value the best amongst its peers.

Why is Lamborghini everyone’s dream? – not because it has the best engine or performance – but because its value has been presented in such a way that every one yearns to own one (LOL … did you check its latest Huracan model priced at $320,000=00? … No wonder it’s called a DREAM car! but you want to own it right? VALUE PROPOSITION for you).

The idea here is to not sell dreams, but give your customers the true picture of what they stand to gain using your product.

Leave scope for their imagination when using your product. Do they feel stylish and uber cool OR feel embarrassed?

Why do some products feel just awesome for customers (e.g. personal items like Ray Ban shades, Nike shoes, Levis denims that makes a person feel special or aspire to have in his/her wardrobe). There are a ton of other labels selling these same items and probably are better on quality, durability and price point but the ASPIRATION value takes over the customer to long for specific brands.

So, create VALUEs (beyond the obvious) that people will want to own your product. Not just that – they will tell others to buy it too. Your customers become your marketing team.

Ultimate BRANDING is all about your VALUE PROPOSITION.

Do it the right way and you are well on your way to hit the right audience and growing sales.

INTENT IDENTIFICATION

All said and done, “WHY” remains the biggest question when a prospective buyer looks at your business proposition.

You could meet up with the right AUDIENCE, deliver the right VALUE PROPOSITION and the customer may fit both aspects perfectly, but does he/she have the INTENT to buy? Or just research and buy later? Or just surf around?

Establishing user intent is probably the biggest success or failure of business that make it big or implode.

E.g. A user logs onto your website with an intent to just browse about the products and not make any immediate purchase.

How would you establish this intent?

Place two buttons below the product namely “Tell me more” and “Buy Now”

If he clicks “Tell me more” – you have established his intent of browsing through the product information before buying.

On the subsequent page you can have calls to action like – “Connect For More Information” (to establish if he is really interested in knowing the product further? Since he will be sharing his details to do so) or “Buy Now” (to establish he is happy with the information and ready to make a purchase) or He doesn’t click anything and moves away from that page (to establish that either he is not interested to continue further – a look at Google Analytics data of your website will help establish this behavior)

Every action of the user is telling a story of his thought process.

Your goal is to join the dots and establish his intent of visiting your website.

If the dots are correctly joined … you will have indeed completed the customer journey !!!

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Do You Seriously Think, Your Website Can Generate Business For You? Part 5