#WhatsUpOnline August 2019 Newsletter By ZYT

Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter

What’s There For You?
• Action- Real business cases
• Business- Latest events & campaigns
• Creative- Innovation, Creative, technology implemented
• Disruption- Beware of Using Copyrighted Images/Videos on Your Business Website!
• Educate- Help businesses know online & grow online.

WhatsUp For August 2019
a. Action
Real business case of how WhatsApp can be leading for B2B Lead Engagement.
Also, know, how is our program empowering subscribers?
Stats mentioned in the video.

b. Business
Participating In Events/Tradeshows?
Know about Event Engagement Program (Online) – Marketing The Online Way Get targeted
reach, Improved ROI, Segmented Remarketing.
For details http://www.zoomyourbusiness.online/event-engagement-program

c. Creative
Animated Videos – Our New Experiment With Great Results!!
Have a look: https://youtu.be/6gNFKNZPJd4

d. Disruption
In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
There are 5 basic copyright rules are:
• Assume Your Use is Not Covered by Fair Use
• Make Sure You Own It (or Have Permission to Use It) before You Publish It
• Don’t Fight the DMCA, Understand It and Abide by It
• Beware of Creative Commons
• Get Federal Copyright Registration for Your Creative Work
To learn more:
http://www.zoomyourbusiness.online/2019/08/28/social-media-marketing-copyright-rules-for-businesses/

e. Educate
Check out video series:
#LiveTalkSession Already Have Agency Working On Website SEO But Not Getting Right
Results?
Watch the video: https://youtu.be/7uUszg_-Gy4

#Smart45: Worried About Not Getting Leads For Your Online Business?
Watch the video: https://youtu.be/YaVCMTFKZSA

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QuickTalkWithAmod Demystifying SEO Myths Of SMB Owners When Talking To Digital Marketing Agencies

Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.

Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?

Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.

However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.

It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.

If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.

Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.

Answer: This has happened because of the issues from both sides

a) Customer side since the vision not clear & unaware of how to plan it correctly.

b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.

Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.

Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?

Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.

So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.

But by saying that you would like to pay later it’s like you do not trust your agency.

And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.

I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.

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Social Media Marketing Copyright Rules for Businesses

In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.

If you are trying to break the rules, then your marketing results will plummet.

But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?

With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:

  • Assume Your Use is Not Covered by Fair Use
  • Make Sure You Own It (or Have Permission to Use It) before You Publish It
  • Don’t Fight the DMCA, Understand It and Abide by It
  • Beware of Creative Commons
  • Get Federal Copyright Registration for Your Creative Work

These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:

1. Assume Your Use is Not Covered by Fair Use:

Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.

Ask yourself these four questions before you deem your use of someone else’s creativity:

  • What is the purpose and character of the use of the work?
  • What is the nature of the copyrighted work?
  • What part of the work was used compared to the whole?
  • What is the effect of the use of the work on the potential value or market of the original copyrighted work?

2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:

Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more

Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.

Trach traffic and leads from google

How To Track Visitors Coming To Your Website From Google & Other Search Engines?

In this #TechKnow Blog you will know about how to track traffic and leads from Google:

Question:

How can I track the number of people that are visiting my website from search engine?

Below is brief about the answer to the question.
For detail explanation please watch the video.

Answer this question:

The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.

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How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?

Who is your online audience?

In most cases cusotmers say well, this is online right, so anybody can come & see my website.

Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?

There are 3 ways How You Can Define Your Online Audience?
Let’s get start
ed

1) Know Thy Business:

Treat your audience as if you are sitting right in front of customer across the table.

So if you customer is sitting across, before he makes buying decision.
Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?

You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.

Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them.
Because, make no mistake your customers are looking at solutions on the web not searching for random website.

2) Purpose Of Your Audience:

Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.

  • Is he coming for information?
  • Is he coming to take some action? Or
  • Is he coming to make some transaction? May buying from your store.

That purpose will be very clearly identified, established & presented to your customer.

Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.

Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.

3) Audience Demography:

This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.

Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?

So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial.
So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.

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Money Keyword in SEO

Money Keywords In SEO – What Are These And How To Identify Paying Visitors?

Question:

What are the money keywords in SEO?

Answer:

Below is brief about the answer to the question.For detail explanation please watch the video.

Any keyword that generates a relevant click through to your page is a money keyword.

This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.

However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.

Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.

Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.

Hope this blog was helpful to you.

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How To Build An Online Business Sustainable Long Term With Changing Technology?

In this ever-changing online world where things changed over six months.
What approach should be taken to be able to grow the online business sustainability?

Very interesting question and to that my answer was If we takes care of these 3 aspects, we would be able to build a sustainable and stable business over the long term.
Let’s see what they are.

1. Intent:
In the online world, a billion searches are happening every day for various reasons. For example, you are an online store selling mobile phones what could be the more pertinent search for you? An iPhone history our latest iPhone X Model which is more relevant for you? The second one Right? Which means understanding the context of what that search is so important for your business.

Because if I were to optimize for iPhone history which has been searched 10K times. It’s not going to bring your business. It just going to bring me traffic where people are trying to search for the iPhone history.

You want people to buy from you, Right? Therefore, capture the intent of the keywords being typed in and then optimize your online presence for that intent. That will always deliver relevant traffic for you and relevant traffic means business.

2) Content:
Once you’ve established intent on the search. You must quickly able to position the content that addresses that specific intent. So if in the previous example: latest iPhone X model Right? The content should be positioned to show various versions of the model, colors & specifications & everything that the user wants to know when he is making that final decision. What’s more? There should be also things like giving him comparisons to other models so that he can make an informed decision and at that place itself.
If he has a query, he should be able to connect with you as well. So positioning that content is so very important. So you understand the intent then you position your content to be able to convert that relevant traffic into an engaged one.

3) Engagement & Enablement:
The part of the content was to ensure that you create your content in such a way that the user remains engaged on your website or your online presence. So there are some questions, he is talking to you, looking at videos, reviews. He is able to ask questions. It’s all engagement.

And once you’ve got him engaged you have to be able to give him the power to make those buying decisions and to be able to simplify his buying experience. So you have an e-commerce facility on your website so he can make that purchase decision. You have a facility where he can request a quote, he can compare models, and you can give him offerings of accessories along with his purchases.
All that is enablement for the customer to make that buying decision.

So if you go through this root INTENT | CONTENT | ENGAGEMENT WITH ENABLEMENT

Irrespective of whatever happens in the online world, technology will change, the competition will increase, and search engines will go up and down. But you are directly targeting the customer. If we do that then that is no harm to business your business would always remain stably sustainable. Yes, you will have to make those changes. You will have to adapt to changing new technology and environment.

But the primary focus is the customer. So if you really understand your customer, you will be able to deliver long term business for your customers and grow your online business.

I hope this blog was helpful. If you have any questions please write to us on the email is shown on your screen.

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How Keyword Stuffing Affects Your Website?

How Keyword Stuffing Affects Your Website?

In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?

Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.

To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).

You should focus on:
Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content)
Understand how search engines read your content? Your Meta content? Learn this thoroughly
Shift focus from search engine to your visitor/reader. That paradigm shift is needed.
Believe that helps!

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3 Reasons Why You Are Facing Google Penalties?

3 Reasons Why You Are Facing Google Penalties?

In this video, I’m going to explain,
Why Google is penalizing your Website?
In the next video, Why Google Is Not Pushing Your Website Up?
So let’s get started.

Google penalties is something that needs to be understood very carefully. A penalty will only be applied when something goes against their policy terms. Otherwise, there’s been no penalty. So need to carefully understand, if there any violation of any term, policy or guidelines that Google has provided.
So let’s get 3 such instances where this one issue can happen and then you could be penalized and if you can review these 3 instances, you can make the recovery that is needed.
1) Avoid Any Violation
This is because once you are penalized, retaining back is very difficult. You may appeal to Google, but you don’t know when they are going to respond. So be careful & plan on how you want to really plan your campaigns so that you will never face penalties.
i) Link farms or content farms. This has been one of the primary areas where Google has really targeted and focused on wiping out websites that have this issue. In the early 2000s and even coming back, this was around but was very useful. People made millions of $ using these kinds of schemes. It doesn’t work anymore, but surprisingly it is still being practiced.
Google is getting very strict on these things. So if you have gotten into any of these link building schemes or content farms links, where you pay, make reciprocal links, 3rd Party links, avoid them because they are extremely irrelevant and the no. of links definitely not help you rank.

You need to build relevant links. A link is basically a continuation of experience according to me. So you read a snippet you say click here and for more information click here, go to that page, should be a continuation of what we are reading already. Then it’s going to create value. If not then it’s absolutely no value. And if you are indulging in these kinds of practices, its certainly advise please stop it right now and get all those links clear.
In cases, you have used 3rd parties request them to remove it. If done it yourself try to remove them yourself. So, link & content farms are absolute no.

2) Clickbait
Clickbait is another area which is against Google guidelines. This means that you actually create a buzz by creating snippets of text like, hey this is something exciting please watch right now. Don’t miss it. But when you actually click it opens up some scrappy stuff with the few images and it just really disrupts the expert. In some cases it’s not even relevant to what you’re trying to say, this is just called a click-bait and generally done to improve visitor traffic to the website.
If that happens, Google is so smart enough now to understand that you are just trying to build traffic to your Website. This is going to really attract a penalty.

In some cases, its seen websites have been being de-indexed and this absolute no chance of reviving them after that. So be careful with click baits and do not fall for it, if you are already done that then its’ definitely advise going on the recovery mode right away before Google actually identifies it & penalizes your website.

3) Duplicate Content.
This is another area that you have to really guard against. A lot of webmasters for themselves and their customer’s projects in the haste of building traffic, rankings build content based on keywords and repeat it on multiple pages or build pages for variation of keywords.
For e.g. having a page for 4, 6 & 8 wheeler trucks with same content just a few changes here and there. This is a serious duplicate content. You may want to have different pages type of trucks, but the content, tags, meta content on them must be unique, their tags, meta content must be unique. Basically, the idea is to build value from the page. Are they going to add value to the reader? If that’s the case, then only those pages are going to be ranked well. However if Google spots these multiple pages with the same content, then definitely duplicate penalty going to arise.

So those were 3 areas where Google penalties can be applied. There are many other areas where Google can still penalize if there’s a violation of the guidelines.
Therefore my suggestion to all webmasters, SEOs to ensure to follow the Google guidelines carefully.
Build awareness, read documentation, probably learn from experts and try to understand what works, and what doesn’t.

The recovery from penalization can be extremely tough. It’s basically forewarned is forearmed and prevention is always better than cure.
So work on that principle and your website will never have Google penalties that keep happening from time to time to websites.

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